Jay Chou sky-high endorsement of Liu Mengjie company, the brand this time spent about 200 million yuan for Jay Chou. Font: large, medium and small | Printed and published on: April 2009-12 23: 53 Author: Driver Source: Guangzhong. Jay Chou's sky-high endorsement is worth more than Jackie Chan's. The first TV series "pandaren" directed by Faye Wong Andy Lau Jay Chou has been filmed in Taibei and Xiamen, and recently turned to Shanghai. The reporter learned that Jay Chou, who was busy filming the movie "The Grave of Thorns", arrived in Shanghai secretly yesterday. In addition to participating in the shooting of TV series, he also signed an endorsement contract with Liu Mengjie Company ... It is reported that his endorsement fee of 30 million yuan in two years broke the record of 20 million yuan in Faye Wong, and the brand will hold a national tour of 10 to 15 for Jay Chou from next year, and the cost of each tour will reach180,000 yuan. The tour of Shanghai Station is tentatively scheduled for the end of the year or early next year. It is conservatively estimated that the brand spent about 200 million yuan for Jay Chou this time.

Yu Lin, general manager of Liu Mengjie Company, told reporters that he had initially talked with Jay Chou's ex-girlfriends Jolin Tsai and Wilber Pan about endorsement, but in the end he felt that Jay Chou was the most suitable candidate. "Jay Chou is very cautious about endorsement and will only agree after he has a deep understanding of the brand." Yu Lin revealed that Jay Chou's endorsement fee is as high as eight figures, much higher than Jackie Chan and Andy Lau before, and it is the highest celebrity endorsement fee in the electric vehicle industry.

According to the reporter, Jay Chou's endorsement fee this time is as high as 30 million yuan. Yu Lin said: "The marketing amount of our brand is as high as 500 million yuan, and 30 million yuan is only a small part. Jay Chou endorsement can enhance brand awareness, and the brand value of one year can reach 2 billion yuan. " The brand will also invite Jay Chou to design "Blue and White Porcelain" electric vehicles or "Golden Armor" electric vehicles.

After Jay Chou's "sky-high price" endorsement, the production cost of "pandaren" also increased, because Jay Chou drew another 5 million sponsorship. It is understood that pandaren will hold a press conference in Shanghai in the middle of this month, and stars such as Nan Quan Mama and Jerry Yan will attend.