Banner advertisements are generally placed in different positions of web pages to attract users' attention to advertising information while browsing web pages, so as to obtain the effect of network marketing. There is no denying that banner advertising has become an important form of publicity and promotion. A successful banner should include the following elements. First, the theme clearly tells the user in words, is it a discount or a new product? If our biggest buying point is the "4. 1" discount, then there is no doubt that the words "4. 1" discount must be very big and eye-catching, and the rest need to be weakened accordingly. Matrix case: Third, the color should not be too eye-catching. Some advertisers require exaggerated colors to attract visitors' attention, hoping to improve Banner's attention. In fact, although "bright" colors can attract people's attention, they often make tourists feel dazzling, unfriendly and even disgusted. After we have determined the theme of the expression, we will carry out the subsequent design work in the environment where Banner is actually placed. Color matching should be bright and clean, and should be coordinated with the whole page. Excessive dazzling colors are not desirable. Matrix case: Fourth, in line with reading habits, most users browse the web from top to bottom and from left to right. In order to make Banner easier for users to browse, it should conform to users' browsing habits. Because the audience's habit is to look from left to right, it will be faster and more effective. Don't think that the viewer will click the button (right) before reading the contents of the advertisement column (left). The following figure is an application case in the actual environment: 5. Leave the Banner screen blank, so that graphics and text can have a breathing space. 6. Stimulate the desire to click in the shortest time. Generally, the time for users to concentrate on browsing the web page is only a few seconds, and there is not much need for cut scenes. Show products at 1 time, hit the theme and guide users with inspirational slogans. Generally speaking, we do banner advertisements to publicize and promote products or new functions. It is the entrance to guide users to click to participate, and our purpose is to attract users to click. Therefore, we can use different forms and techniques to express it, but the similarities are understanding, highlighting the theme, full of fun and arousing tourists' interest. Matrix case: From the above analysis, we can draw a conclusion that a banner conducive to marketing promotion should meet the following four requirements: 1. Highlight the product and its characteristics, adopt attractive propaganda language, and appropriately weaken the company name and logo2. 2. The more pictures, the better, highlight the key points and the necessary product descriptions; 3. Arrange the contents of the picture reasonably, so that the primary and secondary are in sharp contrast; 4. Colors should not be exaggerated, and efforts should be made to create a pleasant and comfortable sensory experience.