Changan Auchan is a brand-new passenger car brand under Changan Automobile (Group), and together with Changan Automobile, it constitutes the "one body and two wings" for the development of Changan's independent passenger car brand. Changan Auchan fully enjoys Changan Automobile's global R&D, procurement and manufacturing system to create products that better meet the travel needs of young families in China.

Changan Auchan is committed to becoming a user-oriented, more concise, efficient, friendly and friendly brand with the slogan of "walking with a better life". We advocate growing together with users, creating new values and helping users pursue a better life with higher quality.

Auchan is usually located in an underdeveloped place. When the first store in France opened, a group of sparrows came to join in the fun, so the bird was gloriously designed as a logo.

"Bird Graphic" trademark is the trademark of Auchan Group's goods and services. Auchan Group asked CARRENOIR Company to design the "Bird Graphics" logo on 1984, and Auchan Group enjoys the copyright of the logo.

Hong Niao is the national bird of France, and its Chinese name is Cardinal, so Auchan has its own Cardinal Card.