The orientation of a city determines its functional characteristics. The higher the energy level of a city, the higher the requirements for urban functional areas. Urban functional areas all show their own characteristics, which is the result of urban functional subdivision. This part expounds the basic theory and practice of functional areas, and the main contents are as follows:
Functional area is the carrier to realize urban functions;
Vibrant characteristic functional areas;
Characteristic functional areas are the basis and embodiment of regional comparative advantages;
Characteristic functional areas with reference significance.
Key points:
1. Functional areas are carriers to realize urban functions, and the formation process of urban functional areas is the process of industrial or urban functional elements gathering in a specific urban space. This process is directly related to the positioning of the city by the city government and the layout of urban functions.
2. Functional areas have extremely high agglomeration and diffusion effects; It has strong social and economic effects; Competition among functional areas is the main form of modern regional competition.
3. Characteristic economic functional zones are the result of the subdivision of urban economic functions, and the comparative advantage formed by characteristic functional zones is the core of regional competitive advantage.
4. Examples of functional areas with their own characteristics.
5. Characteristic functional areas with reference significance.
First, the functional area is the carrier to realize urban functions.
Cities are the inevitable product of the development of social productive forces. The productivity level of early human society developed to a certain stage, and the dependence on social division of labor and social communication (economic and non-economic) increased day by day, which objectively required the optimal allocation of social material resources and space resources-a "city" that realized the integration of various social functions came into being.
A modern city that realizes the optimal allocation of resources is composed of several functional areas with clear characteristics. The function of the city is realized by giving full play to their respective functions through these functional areas. From a dynamic point of view, the formation process of urban functional areas is the process of industrial or urban functional elements gathering in a specific urban space. This process is directly related to the positioning of the city by the city government and the layout of urban functions.
(A) the four characteristics of urban functional areas
Urban functional area is a part of urban organism, and it is a regional space that can realize the spatial aggregation of related social resources and effectively play a certain urban function.
Urban functional areas mainly have the following four characteristics:
1, the carrier of urban functions
Functional area is the carrier of urban function, the form of spatial agglomeration to realize urban function and the way of modern city operation. A city is composed of several functional areas, and the function of a city is the aggregate of all functional areas. Industrial agglomeration and functional optimization are the essential characteristics of urban functional areas. Each functional area has its own main function, ensuring that its resource endowment advantages are fully exerted, so that the whole city can enter a higher operational level on the basis of multi-functional integration.
2. Obvious aggregation effect
The agglomeration effect comes from the external economy and scope economy of enterprises. Because agglomeration can reduce each other's operating costs and improve operating efficiency, the geographical agglomeration of industrial organizations or industrial clusters constitutes the structural form of urban space. The agglomeration function of the city is manifested in the following aspects: first, it is an important resource conversion center, which converts the gathered and attracted resources into various products, commodities and information knowledge products; The second is the value-added center, which creates new value in the process of resource element transformation; The third is the material distribution center; The fourth is the capital allocation center; Fifth, the information exchange processing center; The sixth is the talent gathering center.
The agglomeration effect of urban functional areas is manifested in the dense distribution of social resources related to core functions, that is, the high potential energy absorption and efficient utilization of social resources such as talents, information, capital, material elements and technology, which is the most concentrated embodiment of urban agglomeration effect and can create huge economic output in a relatively limited geographical space.
3. Radiation diffusion effect
Urban functional areas usually have strong radiation diffusion ability, and related regions and industries will be affected by it. The radiation diffusion function of functional areas lies in: first, expanding the scope of their own market rights; The second is to build a larger space of agglomeration and cooperation system; Third, the advantages and capabilities of the diffusion functional area, such as technology, management, ideas and capital, penetrate into the surrounding areas and drive the development of the surrounding areas.
However, the diffusion ability is also different. Compared with non-economic functional areas such as administrative areas and residential areas, economic functional areas such as industrial areas and commercial areas have stronger radiation diffusion ability, which will promote the economic and social evolution and development of surrounding areas.
4. High social and economic benefits.
The leading industries in economic functional zones usually have high economic benefits and have the characteristics of multi-level and long industrial chain. Economic functional areas are the realistic embodiment of regional comparative advantages and core competitiveness, the source of power for urban economic development, the engine for promoting economic growth and the main source of regional income. For example, Ottawa Telecom Valley (Canada) with electronics and telecommunications as its main industries and Bangalore (India) with the invention and production of high-tech products and parts as its main industries are in the leading position of regional economic growth, with relatively complete R&D, production and trade industrial chains in functional areas, showing good self-development and diffusion capabilities. The high benefits of non-economic functional areas are reflected in social benefits. Administrative functional areas are densely populated with administrative organs, which is convenient for handling social affairs and improving the efficiency of urban operation.
Under the background of globalization, knowledge economy and information technology revolution, the development of regional economy depends more on the innovation of industrial clusters in functional areas and the regional competitiveness with functional areas as the carrier. The exclusive comparative advantage formed by functional areas is the core of regional competitive advantage. It is a strategic choice for underdeveloped countries or regions to seek unconventional economic development to build a strong economic functional zone, determine the position of regional economy in the global economic system and give play to their comparative advantages.
(B) the spatial layout of urban functional areas
After entering the 20th century, in western developed countries, the speed of population migration to cities has accelerated, land resources have become tense, and the competition for land use functions has become fierce, resulting in an unprecedented spatial layout structure of industry, commerce, administration and residential areas in cities. More and more scholars, especially American scholars, put forward various theories of urban structure, explaining the development process and formation mode of urban structure, and explaining the characteristics and distribution law of functional zoning. It is the appearance and development of functional areas that promote the optimization of urban structure. Therefore, the characteristics of urban structure are the distribution and development of urban internal functions, and from the perspective of functional areas, urban structure theory is also the distribution and development theory of urban functional areas.
To sum up, there are three basic urban internal spatial structure models:
Concentric pattern
E, a professor of sociology at the University of Chicago, USA? W? Burgess first put forward the theory of regional structure of concentric cities in 1925. According to this theory, cities surround a single core with land with different functions, and regularly expand outward to form a concentric structure. In essence, this theory divides the regional structure of the city into three concentric areas: central business district, residential district and commuting district. The central business district is mainly composed of central commercial street, office building, bank, stock market, high-end shopping center and retail store. The outer layer of the central business district is a residential area. Commuting area is located in the suburbs with good living environment, with all kinds of low-rise and high-grade residential and entertainment facilities, and high-income people travel between the suburbs.
Since the founding of the People's Republic of China, the formation and development process of various functional areas in Beijing is basically a concentric circle model. The inner city is the core area of the whole city. Residential areas are widely distributed between the Second Ring Road and the Fifth Ring Road, while low-density houses such as villas and townhouses are distributed in the outer suburbs. However, the concentric circle model in Beijing has no clear functional division, and the core area gathers many functions of the city (administrative center, historical and cultural center, business center, business center and so on). ), and because of the time distance and other reasons, commuting between suburbs is not the mainstream choice for wealthy suburban residents.
Sector mode
American land economist H? Through the research on the rent of 142 North American cities and the investigation on the land price distribution of Huoyite city, it is concluded that the high land price area is located in one or more fan-shaped areas on the side of the city and develops in a wedge shape; The low land price area also extends outward from a side or the central part of a plate, and the land price in the plate does not change with the distance from the city center. The development of the city always extends outward from the city center along the main traffic trunk line or along the route with the least obstacles. In other words, once the nature of the direction of a certain plate in an urban area is determined, with the growth of the city, there will not be much change after the plate expands outward.
According to Huo Yite's model theory, the urban regional structure is described as follows: the central business district is located in the central area; Wholesale and light industrial zones extend from the city center along the traffic line in a wedge shape; Due to the influence of the central area, wholesale and light industry on the living environment, the residential area shows a transition trend from low rent to medium rent, while high rent extends wedge-shaped from low rent area to suburbs along one or several urban traffic arteries.
Multi-core mode
American geographer c? d？ Harris and e? l？ When studying the regional structure of different types of cities, ullman found that besides CBD being the center of big cities, there are other centers that dominate some areas. There are four main reasons for the formation of these cores:
(1) Some activities need special convenience, such as the retail area in the most accessible place, and the industry needs vast land and convenient transportation.
(2) Concentration due to the agglomeration effect of similar activity factors.
(3) Conflicts of interest may arise between different kinds of activities.
(4) Some activities can't afford the high land price of the ideal location.
They think that the bigger the city, the more cores it has and the more specialized it is. Industrial location, land rent and house price, agglomeration benefit and diffusion benefit are the main factors leading to the differentiation of urban regional structure and functional zoning.
According to this theory, a city is composed of several discontinuous regions, which are formed and developed around different cores. The central business district is not necessarily located in the geometric center of the city, but it is the focus of urban traffic; Although the wholesale and light industrial zone is close to the city center, it is also located in a place with convenient external transportation; Residential areas are divided into three categories. The low-rise residential area is close to the central business district and the wholesale and light industrial zone. In order to seek a good living environment, middle-level residential areas and high-level residential areas often deviate from the side of the city, and they have corresponding sub-centers of the city. Heavy industrial areas and satellite cities are arranged in the suburbs of the city.
Beijing's present and future development is more inclined to this multi-core model. CBD, Zhongguancun, Financial Street and other functional areas with obvious agglomeration and diffusion effects are enough to become the regional core of the city. Multi-core mode is the result of further subdivision of urban functions, the result of different resources and environments meeting different urban functions, and the result of optimal allocation of resources.
(3) Economic functional areas and non-economic functional areas
There are many classification standards for functional areas, which can be divided into non-economic functional areas and economic functional areas according to the degree of correlation with the economy.
Non-economic functional areas refer to administrative areas, residential areas and other gathering areas that are not directly related to industrial activities.
Economic functional area is the core development ability of a region. Economic functional zones have their own leading industries, which have strong development ability, economic control ability and agglomeration and diffusion ability. In the development of modern cities, economic functional areas should not only meet the functional needs of cities, but also occupy an important position in the industrial division system of larger regions to meet the needs of different regional economic functions and even globalization.
According to different leading industries, economic functional zones can be subdivided into industrial zones, commercial zones, commercial zones and tourist zones.
Second, vibrant characteristic economic functional zones.
Characteristic economic functional zone is an economic functional zone that obtains exclusive comparative advantage and has certain distinctive development energy on the basis of various economic functional zones.
With the development of social economy, the further subdivision of economic functional areas will become an inevitable trend. Fundamentally speaking, this change of regional function is the objective requirement of productivity development, the objective reflection of intensified competition and market segmentation, and the result of further refinement of social division of labor.
Characteristic economic functional zones have sprouted and grown in the economic soil of China. In the market economy environment, they are full of vitality and competitiveness, showing a strong survival advantage.
(1) Characteristic Industrial Zone
Characteristic industrial zone is the result of the refinement of industrial zone development, and it is the spatial and economic embodiment of the agglomeration development and scale expansion of some emerging or powerful industries. Zhongguancun is the most typical characteristic industrial zone in Beijing. As a distinctive high-tech industry, it has been endowed with broad development space and strong development momentum.
Characteristic industrial zones developed earlier and more mature in western countries, such as Silicon Valley in the United States.
195 1 year, Stanford university, located in Santa Clara valley, south of San Francisco, USA, founded the world's first special scientific research park-Stanford research park on its campus. Stanford Research Park eventually developed into the most famous high-tech industrial zone in the United States-"Silicon Valley", which gathered world-class high-tech companies such as Hewlett-Packard, Intel and Apple.
As a high-tech industrial zone, Silicon Valley has strong innovation and development capabilities. Many world-leading high-tech industries and products come from here, and three technological revolutions-semiconductors in the 1970s, personal computers in the 1980s and the Internet in the 1990s-also took place in Silicon Valley. The total market value of listed technology companies in Silicon Valley and its surrounding areas is as high as $500 billion, which is close to the sum of the entire French stock market. Only the production and manufacture of computers and semiconductors, Silicon Valley accounts for 45% of American industrial growth.
Characteristic industrial parks need the support of development environment. For example, without rich resources and a good environment for scientific research and talents, it is difficult to form a scale and develop healthily.
Features:
1, a certain industrial agglomeration foundation.
2. Good development environment, including industrial environment, financial environment and policy environment.
3. Rich knowledge resources and human resources.
4. Perfect municipal transportation and commercial facilities.
5. Innovative culture is popular.
(2) Characteristic business district
The large-scale transfer of modern economic production factors to advanced service industries and the high concentration of advanced and specialized service industries in international cities have led to the rapid growth of business office space demand, and the regional structure of "production-oriented" cities formed in the industrialization era has changed to "service-oriented" cities. The central business district (CBD) led by the regional government often appears as the sub-center of the city, which not only forms the gathering area of modern business activities, but also differentiates the over-concentrated urban spatial structure.
Since the 1970s, the business office activities highly concentrated in the central business district began to differentiate, and the urban spatial structure also showed the trend of polycentric mode or network mode, and the characteristic business district came into being. Characteristic business circle is a business circle that provides more targeted and professional environment, facilities and services for narrower customer groups.
Compared with ordinary business districts, mainstream companies in characteristic business districts are more related or similar in main business, company scale, company nature, technical level and talent demand, and have relatively consistent environmental needs.
The financial street in Beijing can be regarded as a characteristic business circle as a whole. In the financial street area of 1 km2, there are more than 300 well-known enterprises such as China People's Bank, China Bank, China Construction Bank, Bank of Communications, China Merchants Bank, CITIC Industrial Bank, Beijing Commercial Bank, China Securities Regulatory Commission, China Insurance Regulatory Commission, China Insurance Group, Ping An Insurance Company, Huatai Insurance Company, China Telecom Group, China Mobile Communications Group and China Netcom Company, which have basically formed financial institutions and communication companies.
Features:
1, a competitive industrial agglomeration foundation;
2. Good business environment and communication network ability, able to handle a large amount of information;
3. A positive industrial policy and institutional environment;
4. Convenient internal and external transportation;
5. Leading enterprises gather, and the team of experts and professionals is highly concentrated;
(3) Characteristic business district
Characteristic business circle is a special business activity area, which has some distinctive features, and this feature has absolute competitive advantage and irreplaceable in a certain area.
From the reasons for the formation of characteristics, characteristic business districts can be divided into the following two types:
1, environmental characteristics
As the name implies, the irreplaceability of this characteristic business circle comes from its unique environment and location advantages. For example, Wangfujing Pedestrian Street, which has a long tradition and a prime location, has a business area of 365,438+0,000 square meters and annual sales of more than 4 billion yuan. It is the largest comprehensive shopping mall in Beijing and the municipal commercial center with the largest number of time-honored brands. In a sense, Wangfujing has become one of the symbols of Beijing, a part of Beijing's image, and has an irresistible competitive advantage.
Qianmen Commercial Street also belongs to the business district with environmental characteristics.
Qianmen Commercial Street has a history of more than 800 years. It used to be the largest commercial center in Beijing. Some old shops and famous shops still exist today. It embodies a strong traditional cultural color in store layout, architectural form, business characteristics and varieties. However, in recent years, due to traffic, parking and other conditions, coupled with many cultural relics nearby, the transformation of Qianmen business district is more difficult, and its development is slower than other commercial centers. At present, merchants are mainly distributed on both sides of Qianmen Street and Dashilan area, with an existing business area of 83,000 square meters and sales of 740 million yuan, mainly small and medium-sized outlets, with few large outlets.
2. Product characteristics
Product-featured commercial blocks refer to characteristic blocks with unique functions and strong competitive advantages in certain products or services, such as maliandao Tea Street in Beijing, Bar Street in Sanlitun and Guijie Street in Dongzhimen.
The old street was initially formed in 1997. At that time, there were 148 merchants, including 45 catering merchants, which began to form catering characteristics. East from the west end of Dongzhimen overpass on the second ring road. On September 28th, 2000, the Beijing Municipal Commission of Commerce named this street "A Street of Catering". Because it was listed in the middle of the night in the early years, people called it "Ghost Street", and later it was called "Guijie Street", which formed a unique street scene with red lanterns in the mountain city.
200 1 due to the renovation of dangerous houses and municipal roads, only half of Guijie Street is left. In August 2002, the new Guijie Street reopened. In order to revive the country, 45 catering merchants in Guijie Street reached a * * * understanding in their operation, injecting new cultural connotation into this characteristic catering street.
The daily consumption of lobster in Guijie Street is1.8,000 ~ 20,000 Jin, which is about 1/3 of the total consumption in Beijing. The employment problem of 50,000 ~ 60,000 people has been solved, and the total output value has increased at an average annual rate of 15%. In 2000, the profits and taxes of private catering industry in Dongcheng District accounted for 1. Guijie Street, as a special catering street, has created great economic and social benefits.
3. Characteristics
(1) products have a certain market recognition basis;
(2) Convenient transportation and good location conditions;
(3) the environment or products and services are irreplaceable in a certain field;
(four) has a strong industrial cluster or consumption concentration effect;
(5) Government policy support.
(4) Characteristic tourist areas
Characteristic tourist area refers to a tourist area that closely combines material, spiritual or cultural elements with tourism and endows it with richer connotations in order to attract tourists and stimulate tourism consumption.
The combination of tourism and culture, especially with national culture, is the mainstream of the development of characteristic tourist areas. For example, Disneyland, which represents American culture, and Song Cheng, Hangzhou, which represents China's Song Dynasty culture, all achieved great success by cultivating culture in tourism.
Wei Xiaoan, director of the Finance Department of National Tourism Planning and Development, pointed out in the article Tourism Culture and Cultural Tourism that "for tourists, tourism is a cultural activity with strong economy, but for tour operators, tourism is an economic activity with strong culture".
Characteristic tourism has become the development direction of tourism. In the future, characteristic tourist areas will make generate more dynamic and competitive, and create greater economic benefits.
Features:
1, the quality of local tourism resources and historical and cultural origins have obvious comparative advantages;
2, the diffusion effect is strong, which will radiate the surrounding areas and related industries;
3. High requirements for resource integration;
4. Create and spread tourism brands;
5. Maturity of tourism market.
Thirdly, characteristic functional areas are the basis and embodiment of regional comparative advantages.
In the early stage of economic development, the competition between regions was only based on the resource endowment advantages of the regions themselves, and the level of industrial agglomeration was not high. Regional division of labor is just a simple division of labor in which you produce grain and I produce cloth. The important feature of simple division of labor is that the biggest difference of regional functions lies in the different product categories.
However, with the regional expansion of trade and the development of industrial scale and level, the comparative advantage of providing a certain product can no longer be enjoyed by only one or a few regions. Too many functional areas have this advantage, and the market can accommodate many functional areas to provide similar products. In the face of more specialized competitors and vast market information, it is not enough to win in the competition only by relying on low cost.
The characteristic functional area is developed to adapt to this situation. Characteristic functional areas must have the advantages of functional areas-obvious agglomeration effect and good economic benefits, but they can occupy more markets than ordinary functional areas under the same or higher production efficiency. The fundamental reason is that the distinctive regional characteristics created by characteristic functional areas attract more market attention (whoever can pass the information to more demanders will gain greater competitive advantage and gain more benefits); At the same time, the more subdivided product market has also achieved higher production efficiency and more effective customers.
Therefore, the characteristic functional area is the basis of regional comparative advantage, and the strength of a characteristic functional area is also the concrete embodiment of regional comparative advantage.
To enhance the competitiveness of a region, it is necessary not only to build functional areas, but also to make functional areas undertake urban functions, provide products or have certain characteristics, which are very important for the long-term development of a city from the perspective of urban functions; From the point of view of products or services, its advantages are irreplaceable in a short time. In the process of the construction of urban functional areas, only by seeking functional characteristics can we meet the modern market demand of specialization and informationization and form exclusive and irreplaceable comparative advantages. Therefore, making full efforts to build characteristic functional areas is the basis for the formation of comparative advantages in regional economic development and a realistic way for regional unconventional development.
Fourthly, the characteristic functional areas with reference significance.
Shanghai New World-Characteristic Business District
Shanghai New World is located in the center of Shanghai, adjacent to the south side of the bustling Huaihai Middle Road. /kloc-started at the beginning of 0/999 and was completed in June 2000, with a total area of 30,000 square meters and a construction area of 60,000 square meters. It is a fashionable and leisure pedestrian street composed of Shikumen architecture and modern architecture.
Shikumen is a traditional building with typical Shanghai style. Its exterior wall is a European-style townhouse, and the interior retains the characteristics of Jiangnan residential houses such as patio, guest room and wing room. This is a beautiful and elegant house that combines Chinese and western styles. Its two large copper rings and a painted door with a thick granite door frame contain the aesthetic feeling of ingenious integration of eastern and western arts, which once won the favor of Shanghainese and was called "Shikumen". In old Shanghai, Shikumen, a single-family house, was a symbol of identity and status. Their owners are mostly celebrities in Jiangsu and Zhejiang provinces and the local wealthy class in Shanghai.
The twenties and thirties of last century were the most beautiful times of Shikumen, and most of the residents were middle and upper class people in Shanghai that year. Shikumen once walked out of Chen Duxiu, Lu Xun, Mao Dun, Zhou, Liu Haisu, Zou Taofen and other cultural celebrities, and was also used as the site of the first National Congress of China.
In order to truly reflect Shanghai's history and culture, and at the same time make the new district meet the needs of Shanghai's international city image, Benjamin, an American old city reconstruction expert? Wood Design Office cooperated with Singapore Rijian Design Office and Tongji University Design Institute with oriental cultural background to cut into Shikumen Lane from different angles. Brick walls, tiles and Shikumen were preserved outside the Shikumen complex, which made people feel like they were in the 1920s. But the interior of each building is designed according to the lifestyle, rhythm and emotional characteristics of modern urbanites, becoming a gallery, fashion shop, theme restaurant and coffee bar.
Shikumen Lane in Xintiandi embodies the comfort and convenience of 2 1 century everywhere, with automatic elevators, central air conditioning and broadband Internet access. Consumers can quickly check the prices of goods in shops, menus of restaurants and bars, movies in cinemas, reserve seats, and directly browse and watch the cultural performances of Xintiandi open-air square and restaurants online.
Xintiandi has become the focus and image of Shanghai. Stars, artists, entrepreneurs, bankers and diplomats from Shanghai all came to visit. International model contest, fashion show, Japanese ghost Taigu performance, famous movie star film conference and other fashion cultural activities have also chosen to appear in Shanghai New World, and more than 300 events have been held in two years. All tenants are well-known brands from all over the world. Of the 98 tenants, 85% are from countries and regions outside Chinese mainland.
The investment in Xintiandi is as high as 654.38+0 billion yuan. Under the business strategy of renting only and not selling, it is difficult to recover the funds on the surface. However, due to the brand effect of Xintiandi, the surrounding land price has increased, from 7000 yuan-10000 yuan per square meter at the beginning to 25000 yuan per square meter 17000 yuan now. Its "Cuihu Tiandi" project was put on sale in the first phase, and 2000 people lined up in the second phase. A high-grade community with a total construction area of 800,000 square meters will bring huge benefits to investors. "Xintiandi" is actually a trump card for investors. With this trump card, Hong Kong Ruian Group has entered Hangzhou and Chongqing.
Features:
1, the transformation of the old city is combined with the image building of an international metropolis.
2. The unique traditional architectural innovation method makes a reasonable choice for history. Faced with the dilemma of historical protection, Xintiandi adopted the method of deliberately keeping the historical traces of the building facade, and boldly innovated the internal structure and facilities of the building, and achieved good results.
3. Closely combine the experience of history and culture with commercial value.
4. Strong ability to integrate market resources.
5. Successful operation has made Xintiandi a bright spot in Shanghai, winning the world with its strong regionality and enhancing its regional value with its environmental identifiability, situational and environmental suitability.
6. Looking for profit points of investment funds in large-scale high-grade residential areas outside Xintiandi.
Song Cheng, Hangzhou —— Characteristic Tourist Area
Hangzhou Song Cheng Scenic Area is located in the southwest of West Lake Scenic Area, with Wuyun Mountain in the north and Qiantang River in the south. The largest characteristic tourist area in China invested and built by Hangzhou Universal City Real Estate Co., Ltd.
Song Cheng is a theme park that embodies the cultural connotation of the Song Dynasty. The overall design refers to Zhang Zeduan's "Riverside Scene at Qingming Festival", which shows the prosperity of the city in Song Dynasty, and at the same time introduces western artistic treatment methods, which enhances the inclusiveness and impact of the landscape. Song Cheng is divided into Qingming Riverside Map Reproduction Zone, Kowloon Square Zone, Song Cheng Square Zone, Xianshan Qiongge Zone and Southern Song Dynasty Style Park, which created the urban atmosphere of the Song Dynasty from different angles.
Song Cheng started construction on 1994 and officially opened on1May/August, 996, with a total investment of1600,000 yuan. The slogan "Give me a day and give you back a thousand years" became an instant hit on the West Lake, and tourists from home and abroad poured in. Up to now, * * * has received more than 0/0 million visitors/kloc, with an average annual ticket income of more than 60 million yuan.
Song Cheng Real Estate Co., Ltd.' s ability to integrate tourism resources further expands the development space. Guided by tourism, it has promoted real estate development, higher education, cultural communication and e-commerce. , has achieved rich profit returns, but also promoted the local economic development.
Features:
1, to meet the needs of modern people seeking roots and nostalgia.
2. Taking traditional culture as the basis of tourism, it increases the characteristics of tourism and realizes the industrialization of traditional culture.
3, the overall operation, market-led.
4. Deep integration of tourism resources. Combine tourism development with real estate to promote real estate through tourism; At the same time, establish tourism universities and hold exhibitions and expositions to give full play to existing advantages.
Headquarters economy-characteristic business district
Headquarters economy refers to the complete commercialization of enterprise headquarters, realizing the layout of multi-headquarters clusters in areas with excellent business environment in central cities, and improving the operational efficiency of headquarters, while the production and processing departments are arranged in surrounding areas or other places with lower costs. Headquarters economy can create various favorable conditions to attract multinational companies and large foreign enterprise groups to gather, thus forming a reasonable division of labor in the value chain. The headquarters economy has five effects on the development of a region: first, the tax supply effect, where the headquarters is, the summary center is located, and some taxes will stay at the headquarters; The second is the industrial effect. If the headquarters stays in a region, it will produce the industrial cluster effect and drive the development of the tertiary industry in this region. Third, the consumption-driven effect, the headquarters will not only bring a series of production activities, but also produce a series of consumption activities; Fourth, the employment multiplier effect, the employment generated by commercial services and the employment announced by life services can often bring new employment; Fifth, the social capital effect, the more regional headquarters gather, the more it will attract social resources and related social capital to continue to enter, forming a greater industrial cluster effect.
Under the general trend of economic globalization, headquarters economy has become a new economic form pursued by many countries (regions). Singapore, Malaysia, Hong Kong and other countries (regions) attach great importance to the development of headquarters economy.