Event1:In March 2009, the white paper of Health Channel was released.

On March 8, 2009, the White Paper of Oaks Air Conditioning Health Channel was released, which issued a declaration to the air conditioning industry to build a healthy channel. It aims to help dealers clear the inventory crisis and make considerable profits. Let every channel provider who agrees with Oaks' business philosophy and keeps up with Oaks' progress get rid of sub-health and achieve a healthy business state of stable profit, reduced risk and sustainable development.

Event 2: In April, 2009, Clearing Goods Replacement released the data of the first channel white paper.

On April 17, 2009, Oaks Air Conditioning Health Channel declared the first data release, and took the lead in launching "clearance and replacement" to promote the market popularization of three-level energy-efficient products at the price of five-level energy efficiency and help dealers digest the low-efficiency air conditioners in stock, thus leaving enough market space for the three-level products in the upcoming "home appliances to the countryside" policy.

Event 3: In May 2009, a seminar on marketing strategy of home appliances to the countryside was held.

After winning the bid for the second round of "Home Appliances Going to the Countryside" air-conditioning products, Oaks initiated the rural air-conditioning market revolution entitled "Going to the countryside is a national policy and benefiting the people is the truth", and implemented triple subsidies for all the air-conditioners that won the bid, with the subsidy for benefiting the people as high as 33%, which set a precedent for multi-subsidy marketing in China's home appliance industry. Subsequently, it was responded by peers, and various brands started multi-subsidy marketing for air-conditioning promotion.

Event 4: March 20 10, the "reduction" action conference was held, and the "Green China Tour" entered Ningbo;

20 10 3 17, the press conference of "Green China Tour"-Entering Ningbo Oaks "Haze Mitigation Action" was held in Ningbo, Zhejiang. Under the background of advocating green and low carbon, it has been announced that it will start from six aspects: pollution reduction, energy consumption reduction, price reduction and inventory reduction, so as to truly achieve energy conservation, emission reduction and environmental protection.

Event 5: April 20 10 "Green China Tour"-Entering the Coconut Town Wenchang.

On April 29th, 20 10, Oaks entered Wenchang, Coconut Town, together with China Green Foundation, Economic Development Research Center of State Forestry Administration, Wenchang Municipal Government of Hainan Province, Green China magazine and other institutions, which represented a green and healthy China forest. This is another public welfare action after Oaks planted the first green forest in China in Ningbo, spreading green feelings, advocating ecological civilization, developing green economy and practicing low-carbon life.

Event 6: 2065438+August 2000, Mr. Jet Li, an international superstar, endorsed Oaks Air Conditioning;

20 10 On August 7th, Oaks joined hands with international superstar Jet Li as the brand image spokesperson of Oaks Air Conditioning. Holding hands with Jet Li, Oakes values not only his international superstar status, but more importantly, Oakes hopes that his sense of responsibility and mission can be passed on to the public. That year, Oaks decided on the slogan "Frequency conversion I choose Oaks". During the two years when Jet Li endorsed Oaks Air Conditioning, Oaks launched a series of communication and promotion activities around Jet Li, making full use of Jet Li's influence to make more consumers know, understand and accept Oaks Air Conditioning.

Event 7: 20 10 12 held the listing of "liba" air conditioner in Beijing;

On 20 10 12 13, oaks held the launch conference of "thermal overload" air conditioner in Beijing, and launched a new generation of oaks "thermal overload" air conditioner with super forced thermal function. "Liba" air conditioner is an innovative product developed by Oaks for the heating needs of customers and the heating defects of the industry. Compared with Aux air conditioner, the average heating capacity of rebar is increased by more than 20%, and the heating speed is increased by 1/4. Even in the low temperature environment of MINUS 20℃, it can still heat strongly, realize higher heating capacity, faster heating speed and stronger stability, and break the heating bottleneck of household air conditioners in one fell swoop. The listing of "Hot Overlord" series has triggered a heating research fever in the industry, and peers have followed suit to seek technical breakthroughs in air conditioning and heating.

At 8: 2011March, oaks launched a series of inverter air conditioners with the highest energy efficiency ratio.

2011March, Oaks held the conference of "One Series" inverter air conditioner in Beijing. At the meeting, Oaks released the new product of the year-inverter air conditioner with energy efficiency ratio of 6.5, which set a new technical benchmark for the development of inverter air conditioner industry. The release of "One Series" products shows that Oaks has reached the leading level in the manufacturing field of high-end inverter air conditioning products. The release of this series of products has also made great contributions to improving the technical level of the industry and promoting the development of national energy conservation and emission reduction.

Event 9: 2011August, "One Plan Quality Strategy" was released, and Oaks Air Conditioning established a joint laboratory with international chip giant Renesas.

On August 12, the conference of "One Plan Quality Strategy" of Oaks Air Conditioning was held in Nanchang, and "quality" was identified as the core keyword of Oaks' future strategy. The other two major events announced by Oaks at this conference: the establishment of a joint laboratory with Renesas and the launch of a brand-new air-conditioning product Fashion Do with the concept of fashion customization, are the landing measures of Oaks' "quality strategy". "Don't smash the air conditioner, smash the rice bowl", Oaks takes the initiative to put "quality" at the height of the enterprise lifeline. At the meeting, Oaks Air Conditioning not only introduced that it will adhere to the "quality" strategy, but also announced the establishment of a joint laboratory with Renesas, an international semiconductor chip giant, to carry out research and development around the core control technologies of inverter air conditioners, such as 16-bit vector frequency conversion technology, 180 DC frequency conversion drive technology, active PFC technology and power tracking technology. This move will apply Renesas international's leading chip technology to Oaks air conditioning products, which will greatly enhance Oaks' competitiveness in the global air conditioning market, and consumers will enjoy the world's leading experience in using inverter air conditioning products.

Event10: 2011September, the second generation of Oxliba air conditioner went on the market and became "a special product for China Antarctic scientific research".

2011September 19, "oaks &; The signing ceremony of formal cooperation between South and North Pole scientific research and the world premiere of the second generation rebar were held in Hangzhou. Compared with 1 generation, the second generation of Liba air conditioner not only realized the transformation of product research and development foundation from fixed frequency to frequency conversion, but also accumulated three years of technical research and development accumulation in Oaks. Technically, it is equipped with seven technical applications: enhanced steam injection technology, double-cylinder variable capacity technology, refrigeration system optimization technology, golden air duct technology, high-efficiency PFC technology and precise temperature control technology. The heating capacity and energy efficiency of this product are 25% higher than those of ordinary products, the air outlet temperature is 6 degrees higher than that of conventional products, the indoor temperature arrival time can be shortened by 25%, and the heating capacity is more than 1 1% higher than the highest heating capacity of this product industry, which can realize the silent operation of the product and accurately control the temperature. In the process of research and development, the rebar air conditioner passed the test of continuous operation for 6000 hours and low temperature of -25 degrees, and finally became the designated service product of China Nanji Scientific Research Station based on comprehensive advantages, and was officially put into use in Nanji Scientific Research Station on 20 1 10. In the subsequent sales, the second generation of Aux rebar set off a frenzy in the country and was once out of stock. Because of the hot sales of Oaks products, the sales of high-end products in the brand quickly exceeded 35%.

The event11:20111quality white paper 10 was released in October, and the oaks-mitsubishi electric-Lingdian frequency conversion technology joint laboratory was formally established.

In October, 2065438+01KLOC-0/65438/KLOC-0, Oaks established a joint laboratory with mitsubishi electric and Zero International. This move is another measure to deepen the quality strategy of Oaks Air Conditioning. Mitsubishi electric, Zero International and Oaks have long-term and extensive technical cooperation, and the establishment of a joint laboratory is a further resource. The three parties will do more in-depth research on frequency conversion control technology. Mitsubishi electric will provide better and closer technical support for the application of intelligent power module (IPM) and dual in-line intelligent power module (DIPIPMTM), and will also promote the application of advanced semiconductors from mitsubishi electric in Oaks air conditioning. The establishment of the joint laboratory has deepened the deep technical cooperation among the three parties in the field of inverter air conditioning. It provides more powerful technical resources for improving the quality of Aux air conditioning products.

Event12: 2012 in March, oaks "into the mirror" series of air-conditioning products went on the market.

20 12 On March 20 -23, at the Household Appliances Expo held in Shanghai, Oaks' in-the-mirror air conditioner was officially unveiled. This air-conditioning product developed according to the design concept of "Apple" fully pays attention to consumers' pursuit of aesthetic appearance, demand for product operation and management, and pursuit of traditional quick-cooling and quick-heating performance of air-conditioning products. When the product is manufactured, it combines the exquisite appearance of Korea's top design team, the international first-line brand compressor, Oaks and many other high-tech air-conditioning technology advantages, which attracted the attention of the industry and consumers as soon as it came out. After that, through the promotion of strategic marketing such as naming Weibo and buying air conditioners to go to London, Oaks "entered the mirror" air conditioners gave full play to their quality advantages, and their sales performance soared. Not only did it quickly realize more than 10 thousand sets of orders nationwide, but it also quickly fell into the hot sale of selling out of stock. With its own technical advantages and excellent sales volume, "Chengjing" has successfully become a new milestone product of Oaks' "quality" strategy.

Event13: 2065438+March, 2002, Oaks Air Conditioning obtained the national "Export Inspection Exemption" certificate.

From March, 2065438 to March, 2002, supported by excellent quality, advanced technical means, leading manufacturing equipment and perfect after-sales service system, Oaks won the highest honor of product export-national export inspection-free certification, which is not only a full affirmation of the quality of Oaks products, but also the result of Oaks' continuous adherence to quality strategy. After more than three years of strict declaration, the national quality inspection department made a comprehensive evaluation on the production process, product quality and after-sales service, and finally passed the Oaks review after layers of screening. The approval of "export inspection-free" will help Oaks stand out from the fierce competition in the air-conditioning market. On the one hand, this move is the comprehensive recognition of its product research and development, manufacturing and after-sales service by the national quality inspection department; On the other hand, it is also an affirmation of Oaks' strong enterprise strength, international leading manufacturing equipment, first-class R&D and production management team, and perfect after-sales service network, which provides strong support for Oaks' global quality road.

Event14: 2013 In February, the international superstar Mr. Jet Li once again endorsed Oaks Air Conditioning.

On February 28th, Oaks &; Jet Li's Contract Renewal Ceremony and China Market 13 Marketing Strategy Conference were held in Ningbo. At this event, Oaks released the most energy-saving air conditioner on the market-a new blog product, and announced that it would attack the air-conditioning market in China on a large scale under the guidance of "high quality and low price, strategic shift, in-depth marketing and fine management". On the same day, the long-rumored "renewal" rumor was also settled. Jet Li, the "Kung Fu Emperor", once again officially joined hands with Oaks, helping Oaks to fully fire on 20 13 as a brand spokesperson.

Event 1 5: 2065438+In February, 2003, Oaks Air Conditioning launched a series of "blog" hang-up products and smart cabinet products, "1degree till dawn".

Oaks launched the "Blog" series of hang-up products and smart cabinet products for the first time. Blog series 1.5P air conditioner, with its low energy consumption per night (8 hours) 1 kWh, has set a new energy-saving record for 1P air conditioner maintained by previous competitors and become the most energy-saving air conditioner on the market at present. At the same time, its unique ECO two-stage energy-saving mode, under the premise of energy saving, fully considers the comfort of consumers and provides consumers with a more intelligent and humanized experience.

This "Blog" series air conditioner not only has a unique IMD hidden display screen and the exquisite appearance of the flat mirror forged by the German "Courths bronzing" process, but also breaks through the technical barrier and realizes the innovative energy-saving technology of "1 degree till dawn".

After long-term follow-up investigation and data summary by the technical department, Oaks Air Conditioning has created a patented energy-saving mode that not only conforms to the use rules but also can save electricity to the maximum extent, that is, an innovative technology with the core of "1 degree till dawn"-"intelligent ecological energy-saving mode". The user only needs to start the ECO button, and the induction probe on the outdoor unit will automatically enter the power saving mode according to the external temperature at that time. Different from other air conditioners that "reduce the cooling capacity and comfort in exchange for energy-saving effect", its unique two-stage operation mode will provide different cooling capacity for different temperature environments with 30 degrees as the critical point, thus ensuring a win-win situation of comfort and energy saving.

Oaks real estate business plans to go public in Hong Kong, and there is no overall listing plan at present.

Event16: 2014 April 13, the 20th anniversary celebration of "Starting Again in Twenty Years" was held ceremoniously.

On April 13, the 20th anniversary celebration of Oaks Air Conditioning was held in Shangri-La Hotel, Ningbo. More than 1000 people from all over the world gathered in Ningbo to celebrate the 20th anniversary of Oaks Air Conditioning.

Zheng Jianjiang, Chairman of the Board of Directors, delivered a keynote speech entitled "Persisting in Dreams and Supporting the" Chinese Dream "of the Air Conditioning Industry". Qian Xufeng, general manager of Aux Air Conditioning Division, shared the achievements of transformation and upgrading of Aux Air Conditioning, and led senior executives to issue the Ningbo Declaration, making solemn commitments to consumers and partners in terms of enterprise management, product quality and technological innovation.

Jiang Feng, Chairman of China Household Electrical Appliances Association, Xia Limin, Director of the Comprehensive Division of the Polar Investigation Office of the State Oceanic Administration, and President of Argentine Radiovictoria, on behalf of overseas distributors, all spoke highly of the development and growth of Oaks Air Conditioning in the past 20 years and placed new expectations.

At the celebration, as the crystallization of the transformation and upgrading strategy, the 20th anniversary edition of Oaks Air Conditioning "Freedom" series was unveiled. Through the interpretation of the three elements of health, intelligence and fashion, from intelligent human-computer interaction, remote intelligent control to IFD technology to prevent PM2.5, as well as the innovative air guide system that exceeds the width and breadth of ordinary air conditioners, the "Freedom" series of new air conditioners fully caters to the needs of consumers and interprets the core connotation and brand-new standards of "boutique air conditioners".

On the occasion of the 20th anniversary of Oaks Air Conditioning, Oaks announced a formal cooperation with Beijing Qihoo Technology Co., Ltd. (360), a leading Internet company in China, and signed an agreement on "All-round technical cooperation in developing intelligent air conditioners". The two sides will jointly develop new intelligent air conditioners and start the industrial intelligent development of Oaks air conditioners.

Bella and Zhang Hexuan are the top singers in Chinese music. They sang three songs to help celebrate the 20th anniversary of Oaks Air Conditioning, and let the audience really enjoy an auditory feast.