"Qian Ayi" is undoubtedly the leader of fresh retail brands, but recently it has frequently encountered crises and become a member of the whirlpool with heavy losses. Aunt Qian has been standing in the market for 9 years. No one thought that such a brand that has been listed many times has also been thundered.
Aunt Qian's word-of-mouth slogan is "Don't sell overnight meat". Such a slogan can undoubtedly attract many customers. After all, who doesn't like fresh food?
Aunt Qian has gradually become the "king of queues". The front of the store is often crowded with people, and customers are scrambling to buy from day to night. The sight of the crowd made many people want a piece of the action. In this way, Aunt Qian's chain stores are in full bloom. It only took half a year, and there were thousands of franchisees in a fresh food store.
Franchisees joined crazily, and no one expected the result of serious losses, and they all said that they were cheated. With such a hot fresh brand, franchisees can't make money, which makes people wonder where the income has gone.
A netizen nicknamed "Silly Third Sister" told herself online that she sold the house and raised enough initial fee of 6.5438+0.7 million yuan, and finally successfully joined Aunt Qian. However, the "silly third sister" who spent money, time and energy did not get the corresponding return as expected. Instead, she made ends meet and has been in a state of loss, even losing as much as 50 thousand yuan.
According to relevant data, it is not only the "silly three sisters" who lose money, but also many related franchisees. At present, more than 500 stores choose to transfer, accounting for 1/6 of the total number of stores. However, it is difficult to find someone who is willing to take over, and it is easy to understand that no one will take over such a hot potato.
At first, I joined with the idea of making money, but the loss was unbearable for franchisees. According to statistics, the fastest store transfer lasted only 9 days, so the speed shows the daily loss.
The founder of Aunt Qian turned out to be a pork boss in a farmer's market. He chose Shenzhen at the beginning of his business. After a period of observation, he was keenly aware that local people like fresh ingredients.
After careful consideration, Monsoon decided to attract local customers with the slogan "No meat overnight", and the first money aunt was born in Shenzhen. Consumers are eager for fresh and affordable ingredients. At the same time, Aunt Qian will introduce certain benefits and leave many old customers.
Seeing that the daily traffic of shops is very large, Monsoon has followed the popular franchise system and carried out large-scale expansion. Capitalists are also eyeing Aunt Qian's profit margin and investing many times. In this way, Aunt Qian's shop was overwhelming with lightning speed.
During the peak hours, there are more than 40 stores per month/kloc-0, with an average of more than 4 stores per day. However, the fast-moving franchisees did not taste the sweetness, but lost money again and again, and finally made the capitalists money at a loss.
Aunt Qian attracted franchisees because of the passenger flow, but she became a chopped leek. The reason behind it is simple. Aunt Qian has more than 3,000 stores, 90% of which are franchise stores, but direct stores make money.
In order to leave a deep impression on customers, it is necessary to maintain the unified image of each store. In this way, under the banner of unified style, franchisees need to pay high decoration fees, and this is just the beginning. The number of stores is increasing, and the distance between stores is getting closer and closer, which will inevitably lead to involution. In the end, stores are all thankless.
Although the passenger flow is visible to the naked eye, it is difficult to make money. Because the goods are purchased from the company in a unified way, the company buys in bulk, but sells them to franchisees at high prices, resulting in their costs rising instead of falling. There is also a very important reason for the store's loss. The company requires stores to do activities frequently, which also leads to a decrease in income.
The early franchisees can make money, but it is difficult for the late franchisees to open up new horizons in the face of fierce competition. Aunt Qian increased her influence and competitiveness through financing expansion, but failed to deal with the problem of franchisees. Over time, after the problem broke out, it was no longer a minor problem, but a thorny problem and all kinds of negative news.
Aunt Qian, squeezed out by capital, is now facing a serious impact. Only by fully solving the current problems can she not be eliminated and avoid being eliminated.