After the birth of New China, the Party and the government, based on China's national conditions, implemented a monopoly policy on tobacco, nationalized the cigarette industry, and implemented state-run cigarette sales and management, which not only ensured the country's fiscal revenue, but also met the people's needs. In particular, the formulation and promulgation of the Tobacco Monopoly Law and the implementation of the Regulations on Tobacco Monopoly Management have further strengthened the system of "unified leadership, vertical management and monopoly" in the tobacco industry, making tobacco production, sales and management more standardized. With the realization of China's long-cherished wish to join the World Trade Organization, we will develop and manage China's tobacco industry in accordance with international rules and practices, and realize the strategic transformation of China's tobacco industry. By making China tobacco industry bigger, stronger and better, China tobacco industry will always be in an invincible position in the competition with the top players in the world.

Economic benefits of tobacco

According to statistics, China is the largest tobacco producer and consumer in the world, accounting for about13 of the world's tobacco (2.435 million tons of tobacco leaves), and China produces and consumes13 of the world's cigarettes (cigarettes170 billion cigarettes). A huge market often means huge profit space, and when it comes to national finance, taxation is often the most direct embodiment. According to the data reported by the spokesperson of the State Tobacco Monopoly Bureau, in 2009 alone, the tobacco industry in China achieved an annual industrial and commercial tax profit of 513 12.2%, a year-on-year increase of12.2%, of which taxes and fees reached 41634 million yuan, a year-on-year increase of 866. This data shows that the proportion of tobacco tax revenue in the central fiscal revenue has increased by 1%, from 7% in 2008 to 8% in 2009. According to the statistics of the Institute of Industry and Economics of China Academy of Social Sciences, the tobacco industry in China has 500 billion assets and 60 million employees, contributing nearly110 fiscal revenue to the country every year. It is estimated that the tobacco industry contributes more than 800 million yuan to China's national economy every day. At present, there are more than 3.6 million tobacco farmers, more than 4 million retail customers and 500,000 employees in China.

Tobacco control regulations brought about by smoking ban,

The impact of the Tobacco Control Ordinance will be mainly reflected in the following aspects:

Reduce cigarette sales. Controlling smoking places and reducing smoking opportunities will increase the number of people who quit smoking and have the intention to quit smoking, resulting in a decline in cigarette sales.

Cigarette brand cultivation is affected. There are many ways to cultivate brands, but one of them is product absorption. Public places are places with the largest flow of people, and they are also the first choice for salesmen of major manufacturers to carry out smoking activities. If smoking is banned in such places, it will inevitably affect the promotion and breadth of brand cultivation;

Increase the pressure on tobacco services. With the promulgation and implementation of every new tobacco control law or regulation, retailers and consumers will have such questions: "Why does the country advocate controlling the sale of cigarettes? The words" Smoking is harmful to health "are clearly marked on cigarettes. Why do your tobacco companies sell us cigarettes?" At this time, the front-line service personnel in the tobacco industry will give them a correct explanation. At the same time, the implementation of the tobacco control regulations will reduce the dominant position of the tobacco industry, especially some tobacco shops that operate other non-staple foods. On the one hand, tobacco control will directly lead to different levels of sales decline in various retail stores; On the other hand, it affects retailers' confidence in the tobacco retail industry to a certain extent, mainly in the cultivation and promotion of new brands.

Coping Strategies of Tobacco Industry

Improve the publicity breadth of corporate culture. In recent years, the tobacco industry has vigorously promoted corporate culture, which has improved the visibility and reputation of the industry to a certain extent. The promotion of corporate culture has changed people's belief that the tobacco industry is simply selling cigarettes. Let people know the corporate culture of various tobacco companies, such as the entrepreneurial spirit of Lishui Tobacco: rigor, pragmatism, innovation and harmony; The values of enterprises are: "the interests of the state are supreme, and the interests of consumers are supreme" ("two supremacy" is the fundamental purpose of tobacco monopoly legislation: to safeguard national interests, realize the preservation and appreciation of state-owned assets, and ensure national tax interests; Safeguard the interests of consumers, provide high-quality products and meet the market supply. "Two paramountcy" is the significance of the survival and development of tobacco industry. Through cultural infiltration, improve the overall image of the enterprise and enhance the consumer confidence of retail customers.

Expand the depth of the downward shift of service center of gravity. The impact of the implementation of the Tobacco Control Ordinance on the tobacco industry has increased the service pressure of front-line personnel to a certain extent, and put forward higher requirements for marketers' market control ability. Especially in the depth of analyzing the reasons, the ability to solve problems, and being a good retail customer; When there is a bottleneck in brand cultivation, both the orderer, the account manager and even the deliveryman are paying attention to the reasons why the cultivation is blocked in time. The account manager needs to use business knowledge to collect and analyze brand sales, sales trends, social inventory and other data. The above two simple examples are a simple analysis of customer service. "Shifting the focus of service" is not only a simple slogan and a document, it needs to be put into practice.

Strengthen the cultivation of brand promotion. It is mentioned in the tobacco control regulations that smoking is prohibited in 10 public places, which also limits the promotion of brands to some extent. In this regard, in order to bring a new brand to the market, the first thing is to change the previous promotion methods and methods. The entry of a new brand mainly includes the following steps: market research, smoking, pre-publicity, new products on the shelves and so on. Secondly, the promotion of brand culture should be improved, such as "Mountain is the peak", "Crane dances on white sand, my heart flies", "Dancing with wolves, showing the true colors of heroes" and so on. To put it in a popular phrase: "We are not selling cigarettes, but culture". Through the promotion of brand culture, we finally return to brand cultivation.

Strengthening the construction of tobacco production infrastructure for the benefit of tobacco farmers. Shoulder the social responsibility of tobacco industry side by side.

However, in the face of the increasingly rapid development of tobacco industry, tobacco industry needs to be ready at any time to actively respond to various challenges of tobacco industry development with continuous improvement of services.