At the launching ceremony of "Year of Service Value", five owners from different projects in different cities of Shimao Group were hired as "Shimao Quality Ambassadors" by Shimao Group. It is understood that Shimao Group will hire the owner's representative as the quality ambassador of Shimao Group every year in the future. With the right to inspect the national projects of Shimao Group, it can participate in the planning, design and service of Shimao products and become the final supervision link of Shimao services.

Ms. Cai Xuemei, Assistant to the President and General Manager of Shimao Real Estate Holdings Co., Ltd. said that this round of intensive real estate regulation and control has put forward a series of challenges to enterprises in terms of operation, products, marketing and services, which has prompted real estate enterprises to plan their development strategies more maturely.

"If product quality is hardware, then now real estate has entered the era of service and software, and service will become the focus of major real estate competition. Whoever can provide better and more intimate services one step ahead and gain insight into every tiny demand of the owners will win the next golden key of the market. "

Directly related to this, Shimao put forward "service creates value" on 20 12, and upgraded the property and customer service system in an all-round way through the supervision of the property association, property owners, so that Shimao products changed from "passive appreciation" to "active appreciation". Shimao Group's comprehensive customer service upgrade activity kicked off.

It is understood that Shimao Group Property Association, which has been established for 10 years, is directly affiliated to Shimao Group. Shimao is a non-profit member organization established to provide value-added services to valued customers and enhance exchanges between owners. Now it has 80,000 members. 20 12 comprehensively improve the workflow and service system, and implement the lifelong membership service system. At the same time, Shimao Real Estate Association will actively promote information-based customer service, and establish and improve various online and offline services such as 400 hotline, integral feedback system, real estate association journals and websites. Enhance the service function of the website of the House Purchase Association, and provide online points, exchange, real estate registration, consultation and other functions. The Housing Association will also increase service channels and open multimedia service channels such as Shimao Customer Service Weibo to serve the owners.