Since the Preparatory Committee for the 14th National Winter Games issued the Announcement on Collecting Theme Slogans, Posters, Emblems, Emblems and Mascots for the 14th National Winter Games on 2010, the collection of Emblems has received extensive participation from all walks of life. After selection, it was determined that "The Covenant of Ice and Snow" was the anthem of the 14th National Winter Games.

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The slogan of the 14th National Winter Games is "Welcome to Inner Mongolia in the 14th Winter", "Wonderful Inner Mongolia in the 14th Winter", "Passion blooms in the grassland, dreams fly in the winter", "Carry forward the Mongolian horse spirit to show its elegant demeanor in the 14th Winter", "Carry out the spirit of the 19th National Congress to welcome the 14th Winter Festival" and "ignite the passion of ice and snow to bloom the Chinese dream".

"Singing Prairie Songs in the Winter Games", "Celebrating the Ice and Snow Festival, Showing Sports Style, Round the Chinese Dream", "Silver Winter Games Golden Green Grassland Dream" and "Healthy China 14th Winter Games, Sports Benefiting the People, Beautiful Chinese Dream".

On February 19 and 16, the press conference on the first anniversary of the countdown to the 14th National Winter Games released six propaganda songs of Fourteen Winter Games, which fully reflected the elements of the snow and ice movement and the 14th National Winter Games.