Why is the reading club community as hot as ever, whether online or offline, no matter how ups and downs the world is?
There are three main reasons:
1. Reading, a learning method, has been passed down since ancient times and is recognized as the most helpful method to improve the pattern, broaden one's horizons, upgrade one's cognition and expand one's thinking. The book has its own golden house, and the book has its own Yan Ruyu. Nothing, but reading is high. Therefore, people have a high degree of recognition of the learning method of "reading", and the so-called "opening books is beneficial".
2. For many people who are busy and tired every day, there is little time for reading. The satisfaction and pleasure brought by reading is far less than the stimulation and impact brought by TV dramas, novels, Tik Tok, movies and other entertainment programs. So many people know that reading is very important, but they don't have the time and mind to "read". Therefore, if there is a community that can help us form the habit of reading, or influence us to read more, enterprising people are still very interested.
Everyone wants to be smart, talented and thoughtful in the eyes of others. People who like reading and enjoy reading are always regarded by others as "people with great talents", "people with knowledge" and "people with knowledge". In addition, some people will judge your pattern and level by the books you read, so books can be regarded as a "social currency".
Why do people like to be with like-minded people? Because like-minded people like you, you can wander freely and cherish each other in the same spiritual world. Nobody interferes with each other's life, but helps each other.
People need magnetic fields that fit each other to get along with each other, and the attraction from their respective magnetic fields can be reflected in their favorite books. Books-can let us quickly and efficiently confirm our vision and see if we are like-minded people.
In order to attract and retain users, all kinds of reading club communities have tried their best: * * reading club, punching in reading, in-depth reading, audio reading, theme reading, daily sharing, and the presence of the author. ......
All reading clubs are trying their best to tell you through copywriting and operation:
I have the most practical way of reading here, where I can learn real things;
Come to me, it can help you keep reading a little every day and make continuous progress;
We have in-depth interpretation of books here, so that you can read different things;
......
No matter from the content, form or mechanism, in short, it is to make you believe that studying here can benefit, break through your previous cognitive limitations and link high-quality contacts.
Indeed, these reading club communities all know human nature-people just want to form the habit of reading by "joining the reading club", get the satisfaction and sense of accomplishment of "reading thousands of books", and even enjoy the feeling of being "appreciated" by everyone through the circle of friends.
Therefore, a sustainable reading club can at least do the following three things:
First of all, establish a mechanism (maybe partners, maybe grouping, maybe punching cards ...) so that everyone can encourage and urge each other to read books (preferably a daily sign can be generated), which is easy to form habits and can "create a sense of accomplishment" and "set a benchmark" through the form of points.
Second, no matter what form of reading, participants will have a sense of gain and feel that the gain is greater than the cost paid before. This requires the content shared by the reading club to be dry and interesting. It would be better if it can be linked with the actual work/life of community members. It would be great if we could solve practical problems!
Third, let community members have a strong sense of participation. Whether it is to let community members share their reading experience, to let community members express their feelings, or to let community members discuss a paragraph in the book ..... is a form of increasing participation. When people participate in the things they have experienced, they will have a higher degree of recognition and are more willing to recommend them to friends.
In any case, reading will be a good species in this society. What reading really changes is a person's charm. It is more vivid and practical to change a person's psychological structure.
If you don't study, you are alone. If you read a lot of books, you will become a different person. Reading is to change a person's fundamental mind and drive him to another life. If reading is for self-cultivation, then obviously this change itself is a complete change.