As a key force to promote the fashion design of China sports trend, Li Ning brand has been exploring how to give sports trend more possibilities, constantly shape creativity and pursue a new paradigm of self-expression.
What is the current positioning of the brand Li Ning?
Li Ning should position itself to cover consumers with full consumption power. The low-end trend has products, and the high-end trend will also have corresponding products. 899 sweaters should be some cooperative styles of China Li Ning. This thing is that different people have different opinions, and the sense of design and design language far exceed Nike and Adidas. If you just want to buy a logo, you should choose nike or ad, but if you like trends and fashions, you want to know the ideas conveyed by designers. The products displayed in shopping malls are generally the light of the design of the whole brand, so the positioning is generally high-end products.
What is Li Ning's style?
Playing basketball and fashion, badminton and table tennis are traditional strengths. Now, there is a trend to play basketball. Wade is the main player in basketball. It is the strongest domestic shoe in actual combat, ranking around the top ten in the world in actual combat performance this year. Both pairs are. In terms of trends, they are not brands that lead the trend, but actively follow up after the trend. In other words, everyone is not ugly and does not rely too much on collocation. People can carefully grasp the trend. His main works are Liejun, Wudao, Pangu and Kuafu.
What do you think of Li Ning now? ?
How can I put it? At first, I thought it would be good for domestic brands to keep up with this trend, but later I found out that Li Ning was Xerox. Casual shoes for catwalk show, no midsole technology, no historical story, China Li Ning's label wants to be sold at a limited price. Finally, I found that I really couldn't sell it, but I could only sell it in large quantities. But if you go to a physical store and have a look, do you want to sell it at the original price and be bought by a fool? Professional sports equipment, it can be said that there is no improvement. Li Ningyun science and technology, whether to say, is the latest? Running shoes, appearance plagiarism, product performance have also been criticized by runners. The most amazing thing is that the high-end model actually sells 2099? What is the concept of 2099? You can buy Nike's top and latest professional marathon running shoes next%% in 2009! From release to now, official website shows 2099? Sales are pitiful, and the low-end model of 1299 is not eye-catching. To tell the truth, it is true that they have no cards to wear. ?