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Why can't domestic cola develop?
Coca-Cola can be divided into Coca-Cola, Coca-Cola and Pepsi. However, in recent years, domestic brands of Coca-Cola have become less and less common. What is the reason?

In fact, this is the brand hunting strategy of the United States, which hunts all the good brands in China, and foreign countries invest heavily in Coca-Cola to gain veto power, deliberately crossing Coca-Cola and then giving it to Coca-Cola and Pepsi. The current situation in China is that 90% of every penny spent goes to foreigners' pockets.

In addition to objective reasons, there is also a very important reason, which I think is the positioning problem. Many people think it is not as good as Coca-Cola, but it is definitely not. Wal-Mart has done experiments: blindfolded and drinking, you can't see it at all. When Coca-Cola sells well in China and Huang Fen, it imitates everything, with similar taste, packaging, channels, price, promotion plan and advertisements. How do consumers feel? I can't lose this person by spending the same money on a fake product. Disappearing is certain. Pepsi-Cola was born out of Coca-Cola, which is the same thing as the boss, but its positioning is different and its marketing strategy is different.

In fact, domestic brands still have a lot to do if they want to stand on their feet for a long time. Products should have their own core competitiveness, in addition to strengthening the national consciousness of the people and supporting domestic products to start from me!