In fact, this is the brand hunting strategy of the United States, which hunts all the good brands in China, and foreign countries invest heavily in Coca-Cola to gain veto power, deliberately crossing Coca-Cola and then giving it to Coca-Cola and Pepsi. The current situation in China is that 90% of every penny spent goes to foreigners' pockets.
In addition to objective reasons, there is also a very important reason, which I think is the positioning problem. Many people think it is not as good as Coca-Cola, but it is definitely not. Wal-Mart has done experiments: blindfolded and drinking, you can't see it at all. When Coca-Cola sells well in China and Huang Fen, it imitates everything, with similar taste, packaging, channels, price, promotion plan and advertisements. How do consumers feel? I can't lose this person by spending the same money on a fake product. Disappearing is certain. Pepsi-Cola was born out of Coca-Cola, which is the same thing as the boss, but its positioning is different and its marketing strategy is different.
In fact, domestic brands still have a lot to do if they want to stand on their feet for a long time. Products should have their own core competitiveness, in addition to strengthening the national consciousness of the people and supporting domestic products to start from me!