Take the activities of 20 19 Taobao's new forces in autumn and winter as an example. The traffic source is:
1, Taobao PC wireless home page focus map, banner resource bit, industry channel home page focus map and other high-quality resource locations;
2. The homepage of mobile phone Taobao on the wireless side, the focus map of mobile phone Taobao market and some resource bits of mobile phone Taobao will all realize personalized and accurate delivery;
3. The off-site traffic brought by the promotion of taobao guest;
4. Cooperation in channel resources such as bargain-hunting, bargain-hunting and daily specials.
Extended data
The Double Eleven Shopping Carnival is an S-class activity, which also has certain social influence:
The chaos of "Double Eleven" can be seen from the advertising wars of merchants. An e-commerce website put a group of advertisements with the theme of "face-slapping" in a number of media. Advertising slogans include "wait half a month for express delivery", "buy fake goods at a 50% discount" and "bad review of human flesh", pointing to the problems of competitors' inflated prices, slow express delivery, selling fake goods on the platform, gimmicks in promotion, and making data by swiping the bill.
In fact, these problems have almost become common problems in the field of e-commerce.
With the increasingly fierce competition among major e-commerce, the "Double Eleven" front has lasted for about a month. Although this is a spontaneous market behavior of merchants, disorderly competition has brought multiple consequences: on the one hand, people's impulsive consumption has been further stimulated and amplified, on the other hand, consumers' trust in e-commerce websites has been overdrawn.
In addition, it also leads to problems such as overwhelmed express delivery industry, over-packaging, environmental waste and so on.
Taobao Promotion Official Forum -S Promotion 20 19 Taobao New Power Week, attracting investment in autumn and winter