Online promotion: offline promotion is a relative promotion method to online promotion such as blog promotion, forum promotion and search engine promotion. It pays more attention to the promotion of traditional mode rather than network mode, and occupies a large proportion in traditional marketing. Conduct online transactions through Alipay, and use online marketing tools based on online platforms to promote product information and company information.

Online promotion methods include promotion through the Internet, such as websites and online advertisements. Offline promotion methods include non-computer network conventional promotion, such as newspapers, television, promotions, exhibitions and so on.

Extended data:

Features of online promotion:

1, time domain

Because the Internet can exchange information beyond the limitations of time and space, marketing can trade without the limitations of time and space. Enterprises have more time and space for marketing and can provide global marketing services 24 hours a day, 7 days a week.

2. Rich media

Internet is designed to transmit information from various media, such as words, sounds and images. , so that the exchange of information to reach a deal can exist and exchange in various forms, and the creativity and initiative of marketers can be fully exerted.

3, technical

Network marketing is mostly through online workers (Witkey, etc. ), through a series of publicity and promotion, this technology is relatively low, and it is a low-cost and high-output business activity for customers.

4. Personalization

The promotion on the Internet is one-to-one, rational, consumer-oriented, non-mandatory and gradual. It is a low-cost and humanized promotion, which avoids the interference of salesmen's strong promotion and establishes long-term good relations with consumers through information provision and interactive conversation.

Baidu encyclopedia-network marketing