"Culture cultivates strength, strength achieves scale, and scale wins the market."
-Xu Mianzhi
Shanghai Oriental Pawn Co., Ltd. was established in May 2002 18. It is a large-scale comprehensive pawn financing special service enterprise approved by the Ministry of Commerce of People's Republic of China (PRC) and the Shanghai Economic Commission, with a registered capital of 50 million yuan and a business place of more than 3,000 square meters in the city center.
Over the past three years, through its own efforts and industry support, Dongfang Pawn has established the "Financing Nine Treasures Band", established the "Network Three Remote Management and Evaluation System" and developed a number of unique domestic financing services such as "Dongdian Financing Card" with the market positioning of "financial window around citizens" and "green financing channel for small and medium-sized enterprises" as the service direction.
The core content of "TEPCO Model" lies in "the great breakthrough of financing model and the great circulation of idle assets", which has become the cognition of consumers, media and industry about oriental pawn and even the whole industry, completely subverting the inherent image of traditional pawn, and "500,000 loans on the same day" has become the symbolic slogan of the whole pawn industry. Pawn, as a "physical bank" and an indispensable financing method, has been accepted and recognized by more and more people.
In just three years, Dongfang Pawn has successfully guided and stabilized a large number of high-end financing customers, promoted the development of the industry, and promoted the standardized development process of the industry, which has become a miracle of the pawn industry. Up to now, the company has sold nearly 5 billion pawn shops, accounting for 30% of the entire Shanghai market share. The company has been rated as "online honest enterprise" and "contract-abiding and trustworthy unit" for many times, and was elected as "director unit of national pawn professional Committee" at the national pawn industry conference in the first half of 2005. Recently, the company was selected as "Top 500 Enterprises in Shanghai in 2005", "Little Giant" enterprises and expert advisory group of small and medium-sized enterprises in Shanghai by the Shanghai Small and Medium Enterprises Association. Many well-known enterprises at home and abroad, such as Morgan Stanley in the United States and Itochu Corporation in Japan, have shown strong cooperation intentions with our company.
From June 5th to February 6th, 2005, Jing 'an Branch and Pudong Branch of Shanghai Oriental Pawn Co., Ltd. officially opened, which indicated that the development of large-scale enterprises with full chain of Oriental Pawn will enter a new stage. The company will follow the principle of "eight unifications", actively expand the connotation of enterprise services, and develop "five off-site services" and "three on-site services" based on remote management system. The so-called "eight unification" refers to the "unified brand, unified logo, unified management, unified service, unified business variety, unified charging standard, unified assessment and unified resource platform" of the head office and branches. On this basis, through intensive chain operation, we provide customers with five "off-site services" including "off-site withdrawal, off-site payment, off-site renewal, off-site redemption and off-site payment", and provide humanized "three-site services" to provide customers with free "on-site evaluation, on-site collection and on-site payment".
The opening of two branches in Jing 'an and Pudong is an extension of the characteristic service of Oriental pawning, and it is also the first batch of accurate positioning of China modern pawning industry for chain and joining. In the future operation, the head office and branches will plan, manage and develop business projects at the same time, with the headquarters as the core and the unified resource platform and management platform as the link, radiating to all regions, forming a good situation of chain operation, thus creating a broader business space, strong brand background support and more flexible freedom in business.
On the one hand, Dongfang Pawn will continue to cultivate a unique pawn credit system, undertake the social functions that financial derivative service institutions should undertake in the aspects of investment and wealth management of the general public, individual self-employment and financing of small and medium-sized enterprises, and play an active and effective role for the government to properly solve the financing problems of small and medium-sized enterprises and the general public by market-oriented means.
On the other hand, Oriental Pawn will also bring better service, more perfect products and smoother financing channel support to the vast private economy, individual economy and partnership economy. Through the efficient operation of the system, the pawn business will be pushed to a new height, the social function of derivative pawn financing service will be further optimized, and the traditional pawn industry will be rejuvenated.