1. Quasi-advertising slogans should be based on the status quo on the premise that the theme slogan is long-term, consistent and forward-looking.

2. Quasi-advertising slogans can sometimes be expressions that are not directly related to the advertising subject.

3. Advertising quasi-slogans are generally displayed together with brand logos.

4. As the advertising slogan is a supplement to the advertising slogan, there should be a clear boundary between the two in terms of content and scope.