Details of the main sponsors of each team and the amount of sponsorship:
1. Bayern Munich (Deutsche Telekom)/Schalke04 (Gazprom)/Wolfsburg (Volkswagen): the annual sponsorship amount is 20 million euros.
4. Dortmund (Lager Energy Company): 6.5438+0.2 million euros is sponsored every year.
5. Bremen (Citibank): 9.5 million euros per year.
6. Hertha Berlin (Deutsche Bahn): 8 million euros per year.
7. Stuttgart (EnBW Energy): 6.5 million euros per year.
8. Hamburg (UAE): 5 million euros per year.
9. Frankfurt (Frankfurt Airport Company): Sponsor 4 million euros every year.
10. Nuremberg (Mingshi &; Lady jeans): Sponsor 3 million euros every year.
This is the news on February 2, 2006 (you can answer why you are no longer involved):
As the flagship of Germany's energy industry, E.on has now controlled the supply of natural gas and electricity in most parts of western Germany, including Ruhr. Since 00/0 1 season, Dortmund Club has formally established in-depth cooperation with this energy giant, and E.on has become the main sponsor of the team, with a contract lasting for 6 years, that is, until the summer of 2006. The logo of E.on also replaced the original sponsor Oliver and appeared on the chest of Dortmund jersey. In fact, the performance of this German energy giant in the late 1990s was far worse than today. After integrating and merging some small enterprises in the industry, E.on, after careful consideration, turned its attention to Dortmund, an old Ruhr team, whose influence in the Bundesliga was second only to Bayern. One of the most important reasons is that E.on, which is in urgent need of expanding its influence in western Germany, especially in Ruhr, a densely populated and developed manufacturing area, has taken a fancy to the most loyal and largest supporter group of Dortmund Club in the Bundesliga, and most of these supporters live in westfalen within a radius of 50 kilometers from the city. Through this sponsorship agreement, Dortmund received more sponsorship than the golden age of the club in the mid-1990s, effectively stopping the decline of the club's performance in the late 1990s. An obvious example is that the newly sponsored Dortmund team dared to set a new record for the Bundesliga transfer fee in 200 1, acquired Rosicky, Jankoller and Amoruso, and successfully won the league championship in 20001/02, reaching the final of the UEFA Cup that year.
However, things are unpredictable. Dortmund, whose lineup is prosperous, has had bad luck since then, and there have been large-scale injuries in succession. Coupled with the aging of the players, the performance began to decline again. The poor state of the league directly led to the early elimination in the European competition. The team's income dropped sharply, the stock price plummeted, and the big-name players refused to cut astronomical wages, and the club crisis began to appear. This crisis has intensified in the past two years. Dortmund is no longer a strong team. If it hadn't been for the management rectification at the beginning of the season and the loose professional league, it is estimated that it would have been downgraded long ago. However, through the cooperation with the club in the previous two years, E.on has successfully expanded its performance in Ruhr and its income has increased rapidly. With E.on's occupation of the target market, the sponsorship agreement with Dortmund has become less and less important, not to mention the appeal of this old club is not as good as before. In fact, although E.on promised to provide the club with an estimated total of 40 million euros in six years, Dortmund got so much money from it because they often failed to achieve the results stipulated in the additional terms.
In the first half of the season, the most important task for the top management of Dortmund Club was to negotiate with E.on on the future cooperation prospects. Clubs in urgent need of funds certainly don't want to let go of any current sponsors, but E.on insists that unless the amount of sponsorship is greatly reduced, clubs composed of young players can no longer meet the needs of the company to establish brands and expand its competitive performance. After three days of negotiations last week, the two sides announced on June 30, 2006 that they would not continue to cooperate after the deadline of the sponsorship agreement. Although E.on finally gave up sponsoring the other side, it promised to pay an extra 2 million euros to improve the economic situation of Dortmund Club regardless of whether the team ranked in the top six at the end of the season. The president of the club, Vazke, is very depressed and contradictory: "This is beneficial to the economic health of the club to a certain extent. We understand E.on's final breakup, but we also feel that it has deeply hurt the hearts of fans who have been with the main sponsor for many years. "
Wazke, who lost the most important sponsor of the club, will continue to "open source and reduce expenditure". In addition to vigorously training young players to take over, the club also sold the naming rights of westfalen Stadium to SIGNAL IDUNA. It is reported that local public opinion in Dortmund has speculated that LG or a well-known local beer brand will probably become the main sponsor of the team next season.