He said. Considering these two problems, the problem of opening a shop has been solved by more than half. Therefore, today we mainly talk about how to locate our own stores.
Taobao product positioning, Taobao product positioning what technology?
1. Analyze the market potential.
Before deciding the specific product category, it is necessary to conduct relevant market analysis and market research to quickly understand the current market situation.
The main contents of the survey should include the main participants of the product and the scale of the participants, and it is best to describe the users according to the results and data of the survey. It is not too late to make a choice after analyzing the market situation and participants.
2. Determine the price of the product.
Product prices are usually combined with specific consumer groups. According to our main market, choose products with appropriate prices and judge the main line of the store. For example, whether it is small profits but quick turnover or focusing on quality, it is mainly aimed at middle and high-end people.
3. Optimize products.
Product optimization is put forward after product display. Sellers need to optimize the main picture, title and detail page of the treasure. Before optimization,
We can check the corresponding performance through business personnel and make appropriate adjustments. Optimization is actually to keep the details fine. Every photo, every paragraph and every layout needs some design and grasp.
Photos should pay attention to quality and beauty, and the pleasing copy should conform to the characteristics of treasures, emphasize the selling points, and finally poke the details page of consumers' pain points. Of course, the information should be detailed and perfect, but at the same time it should not be too complicated and readable.