Design concept of Yunnan Baiyao: It aims to enhance the awareness of Yunnan Baiyao toothpaste brand among young people, cultivate young white-collar target consumers aged 25-35, and convey the brand of Yunnan Baiyao toothpaste "Let healthy oral cavity enjoy the happiness of life".

Logo design concept: Baohua symbolizes that Yunnan Baiyao comes from the plant kingdom, with gourd in the middle, symbolizing saving the world and dedicating it to your people. The elixir above symbolizes insurance, indicating that Baiyao has a good effect.