Red Bull's latest slogan abroad is: Red Bull gives you wings. No red bull, no wings.

Main information:

Red Bull Functional Beverage originated in Thailand and was founded by Tencel Group. From 65438 to 0993, Xu Shubiao was invited to develop in China and established Hainan Red Bull Beverage Co., Ltd. in Hainan Province, which was named after the word "Red Bull" for the first time in China.

Red Bull is one of the earliest and most famous energy drinks in the world. In 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a "nourishing beverage" containing water, sugar, caffeine and vitamin B, and named it "Red Bull".

Red Bull has been widely loved by Thai consumers since its launch. It helps consumers stay awake and energetic when working or driving for a long time.

With the international success of Red Bull, Mr. Xu Shubiao decided to introduce Red Bull to China to repay his hometown. 1993, Mr. Xu Shubiao established Hainan Red Bull Beverage Co., Ltd. in his hometown of Hainan, and Red Bull entered China.

From 65438 to 0995, Mr. Xu Shubiao, his family and other shareholders established Red Bull Energy Beverage Co., Ltd. (joint venture company). 2065438+September 2008, the term of operation of the joint venture company expires.

In 20 19, Tencent Group joined hands with local partners Guangzhou Yaoneng Beverage Company and Pusheng Food Sales Co., Ltd. to launch Red Bull in domestic market. Aneji drinks and red bull? Two kinds of vitamin flavored drinks.