Laiyifen is the leading brand of snack food chain in China. Since its establishment,  has adopted the world's advanced "direct chain" development model, providing healthy, delicious, fresh and high-quality products to nearly 60 million people every year.

Since 1999 opened its first store, the company has successively launched more than 900 products in 9 categories, including roasted seeds and nuts, meat products and candied fruit. In 20 14 years, the company's sales income was about 2.9 billion yuan and its net profit was about1300,000 yuan. There are nearly 10,000 employees nationwide.