An American girl named Brandy and an English boy named Melville fell in love in Italy and were attracted by Brandy's lifestyle in Los Angeles. SilvioMarsan of Italy and his son StephanMarsan founded BrandyMelville in Europe in 1970. Undoubtedly, this Italian brand with California flavor has become popular in the United States in recent years, and its casual and comfortable style has attracted many brandy girls. This brand represents California's sunshine enthusiasm, LA's freedom and unrestrained, and a kind of publicity of girlish feeling.
Similarly, this brand also has a controversial marketing point: stick to onesize. No matter what style of clothes, there are only S sizes, which seems to be more and more in line with the public's aesthetics-thinness is beauty. But it also caused some girls' dissatisfaction. They think it's physical discrimination. But it has made this brand more and more popular. More and more girls want to wear their clothes to lose weight and think they can wear brandy &; Melville's clothes represent her good figure.
BrandyMelville is based on the low saturation tone of black, white and gray, and exudes the California girlish atmosphere with floral, striped and ethnic prints. Casual and casual style with soft, comfortable and elastic fabrics allows teenagers to present their most confident self in the most comfortable way. Also in line with GirlStyle is the price positioning of brandy. For Brandy's target customers-young girls from high school to college, they can buy high-quality fashion sense at a slightly cheaper price.