# Skoda Ming Rui Travel
As we all know, station wagons are not recognized in China market. However, whenever I see a travel version with elegant lines and better posture in the European market, I always wonder when it will be introduced into the domestic market. However, the mainstream station wagon has not been launched by major manufacturers for the simple reason that no one will buy it even if it is launched.
Skoda's trip to Ming Rui is a good example. It has a pure pedigree and history, and is not a car specially supplied by China. There are almost no competing products at the same level, but the real sales situation can only be compared with that of the ill-fated C-TREK. After the news of the introduction at that time was exposed, even people who planned to buy Bora were eyeing this car, not to mention the fans of crock.
Do you think the trip to Ming Rui is expensive? 16 1400 yuan's top price is really not cheap compared with the more advanced Volkswagen models, but now the terminal discount has exceeded 20,000 yuan, and there is still no sales. Therefore, the real problem lies in the habit of using cars. Even though traveling in Ming Rui is more practical than Bora and LaVida, people are still willing to choose a "more disciplined" car due to aesthetic restrictions. However, as far as products are concerned, traveling in Ming Rui is still worth recommending.
# FAW-Volkswagen CC
CC has been brilliant in China for several years, and I never thought that this generation of cars would officially fall. Even the official didn't expect that a star model like CC was not paid attention to. I remember when I attended the test drive meeting, the official staff also expressed the view that "CC doesn't need much publicity, and it will be a fire as soon as it goes public", and at that time, many netizens said that they would wait for CC to go public, but everything became very embarrassing later.
To tell the truth, it is not that this generation of CC is not good enough, but that the upgrading of consumption has led to the decline of this car in everyone's mind. The guide price of 24.68-30. 1.8 million yuan is really not cheap. There are almost no discounts in the first half of the listing, but the landing price of low-priced A4L models is only about 270,000, and the last bare car price of the previous generation BMW 3 Series is only 240,000. So how many people will consider buying CC? Even though the terminal has ushered in a discount of about 40 thousand yuan, BBA running all over the street is obviously preferable to CC hanging the public logo.
This year, CC's travel version information began to be exposed one after another, and the official also confirmed that this car will be launched. Unfortunately, judging from the information we have seen so far, on the one hand, the travel version of FAW-Volkswagen CC is not a hunting version with a high voice overseas, and on the other hand, it is the VR6 that fans are obsessed with. Version R will not be introduced to China. Therefore, relying on CC Travel Edition to save the scene, I dare not say that it is 100% hopeless, but we all know what percentage.
# Dongfeng Honda Civic hatchback
Previously, it was found that all cars related to Type-R in China had a high rate of preservation. If you bought a manual Civic Si, congratulations on the loss of this car. And there is Siming who looks a little like Type-R. Although the sales volume is not good, you will give up buying it if you look at the price of used cars. The above is enough to prove that young domestic consumers admire and love Type-R cars.
The good news is that Dongfeng Honda introduced the Civic hatchback into China as a "civilian version of Type-R", which has become one of the most concerned models for young consumers this year. I was looking forward to it before it went on the market. A friend around me said that I was thinking about the next manual transmission model of about 654.38+0.4 million. However, after the official price came out, many people stopped talking. The only manual transmission model among the four models did not appear as a low-profile model. The guide price of159,900 is good if the price does not increase in the short term, which means that at least/kloc-0,900 is needed to let the feelings land. Is this good for young consumers in China? I'm afraid it's stress.
It is estimated that the final purchase of manual transmission models is true players. For modified players, this car is likely to become a manual model with the highest configuration below 500,000. After all, it is manual +ACC.
# Red Flag H9
Speaking of Red Flag H9, after all, this car has not been officially launched, but the attention is also the highest in the Red Flag family. As the flagship model, Hongqi H9 directly targets Mercedes-Benz E-Class, BMW 5 Series and Audi A6L. Many netizens expressed their contempt and thought that independent brands should do a good job in "infrastructure construction" and should not invest so much money to develop high-end models.
But after all, the red flag is the representative of its own brand, and there is still a facade. At present, the pre-sale price of H9 is 330,000-600,000 yuan, and it will also be officially listed this month. After hearing the pre-sale price, many people feel that they have to give up in their pockets, but for a C-class car, the pre-sale threshold is obviously not high. After all, if the next-generation Mercedes-Benz E-Class sells this money, many people will applaud it, which illustrates a problem. Brands need to be recognized by ordinary consumers who have no feelings.
There is definitely no shortage of orders after the listing of Hongqi H9, but perhaps for Hongqi brand, H9 can sell 50 or 500 units per month, and of course it is best to sell 5,000 units. Whether the product strength can land or not also determines that people are even more reluctant to give up BBA and choose the red flag in the future. However, I think what Hongqi should do at this stage is to let a large number of its products enter the family. Whether its own brands can really fight BBA cannot be left to Hongqi alone. Without years of technical precipitation, it is difficult to enhance the brand status.
For Hongqi H9, the design that everyone saw after the appearance was really amazing, and the idea of instantly supporting domestic products surged, but what I am most looking forward to is the product strength rather than the price of mass production of this model, and whether the powertrain of 3.0T supercharged +7-speed dual clutch can be truly independent flagship power. As for the slogan "I will buy it as soon as it is listed", just listen to it. I think most people are rational at this stage, except sincere players with a good budget.
# Mercedes-Benz CLA? Shoot? apply the brakes
This model is actually a hunting version of Mercedes-Benz CLA. After entering China, I took a very grounded name, called Hunting Sports Car. It is estimated that no car owner will say the names of hunting and shooting when introducing the car to friends. Shoot? The brakes are more foreign.
In fact, this car has been sold in overseas markets, and many fans are particularly happy after it is confirmed to be introduced into China. It is not easy to see the original hunting edition in China market. This generation of CLS canceled the hunting version, so what about CLA's shooting? Brake model has attracted much attention at Chengdu Auto Show. Introduction is a good thing, at least it can be bought in China, but the unfriendly price makes many fans dissatisfied.
In fact, CLA has always been a car with low cost performance. According to the pricing of the previous generation, this generation of models did not increase in price. There are many people who spend 400 thousand to buy CLA Shoot now? Brake plates are too expensive. The key point is that Mercedes-Benz did not increase any price difference between the two models, while shooting? The brake version also has better space utilization, so there is no need to complain that adults can't sit in the back row.
As for why the sales of the previous generation CLA exceeded expectations, while the new generation CLA was expensive. I think the main reason is the introduction of the domestic A-class sedan version. After all, there were no domestic A-class sedan models when the previous generation CLA was sold, and there were few models that might form a competitive relationship at the same price in that year.
In other words, now the CIA? The landing price of 260 is already AMG? A35？ L, at least it will make some differences between male and female consumers at home. Besides, if you put CLA? If 260 is regarded as a small steel gun, there will be more opponents. So even though the CIA? Shoot? Braking makes people have a strong impulse to buy instantly, but if it is not love at first sight, most people will stop at "I will buy it when it goes public".
# Full text summary
If you like cars or pay more attention to the dynamics of rims, you will inevitably have the idea of "I will buy them as soon as they are listed" after seeing the news of new cars. If you don't buy it in the end, it's definitely not that you don't like the car, but that you are forced to give it up for other reasons, such as the price is over budget, the product strength is unreliable, and your family doesn't approve of buying it. Liking and owning are actually two different things. If your friend sees a new car and says "I'll buy it when it comes on the market", it's actually not "lip service". You can always put yourself in his shoes.
However, from another angle, I still hope that friends who originally liked some niche models will let their ideas land. After all, if personalized models and sentimental models can get certain sales in the China market, manufacturers will more actively launch more models that understand young people, so that young people in China will have more choices. However, selling mobile models like Civic hatchback and deliberately raising the cost of landing feelings is indeed a bit of a "chicken thief".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.