Bsqyzs, male, whose net name is bsqyzs. Bsqyzs used to be an online sales expert, Ali's marketing consultant, and the first person to integrate online resources marketing. His marketing strength enjoys a high reputation in the industry.

Chinese name: bsqyzs.

Bsqyzs Mbth

Alias: bsqyzs.

Nationality: China.

Ethnic group: Han nationality

Occupation: online sales expert, Ali promotion and marketing consultant

Main achievements: integrated marketing of online sales treasure expert resources

Representative works: resource integration: industrial belt operation, sample center packaging, online treasure sales expert platform.

Character experience

I probably came into contact with e-commerce in 2007, and started to make clothing websites online in 2009. Unnamed products will be launched at the end of 20 10. At that time, I heard that members of Chengxin Tong could settle in the mall with unnamed products, so I chose to join Chengxin Tong. Originally, the main purpose was still unknown products, and I didn't think about how to operate Chengxin Tong. After he joined Chengxin Tong, he was attracted by the service of Chengxin Tong and the richness of Alibaba platform. I think this platform has great potential. When it is done, it will definitely have business with the service of Chengxin Tong.

After contact, Mr. Zhang began to understand the service of selling treasures online. As a value-added service, it plays a role in quickly obtaining orders for enterprises with certain strength and promotion needs. Of course, it is human nature, and you can't just sit around and wait for the harvest when you sell treasures online. Although Alibaba's slogan is that there is no hard business in the world, there will be no such good business ~ ~

Therefore, before Mr. Zhang officially made online selling treasures, he mainly studied and studied the rules and skills of using online selling treasures. Because Mr. Zhang has used it in other promotion websites before clicking on the promotion, he is relatively studious and successfully passed the junior and intermediate exams. However, there are still some differences between selling treasures online and other click promotion, especially the popularity of keywords in Alibaba Chinese station. Finding the ratio of accurate words to hot words is the key for beginners to sell treasures online.

So later, Mr. Zhang will often share his personal opinions on the forum, which is a feature of Mr. Zhang's e-commerce business in recent years.

Character cultivation

20 1 1 year, Alibaba B2B market is planning to launch a large-scale wholesale platform based on transaction transformation. As a marketing consultant invited by Alibaba, bsqyzs was invited to participate in the platform planning discussion with the company's top management before the platform was launched, and put forward corresponding planning suggestions for the pre-construction of the platform and the improvement of rules:

1. I hope Alibaba can take the large-scale wholesale platform as a long-term and lasting project operation period, and provide a stable wholesale environment for settled businesses and customers. (I hope the development process is not similar to good infinity)

2. Can Alibaba's wholesale department provide Taobao B2C mall service for merchants who settle in large wholesale platforms (whether to pay, whether to consider opening an independent page in Taobao again.

3. It is suggested that large wholesale platforms shorten the collection time of merchants' Alipay secured transactions, and it is suggested that the rule of (3-5 days) be selected to encourage instant payment, so that buyers who use instant payment can enjoy certain discounts.

4. I hope that the platform can formulate a set of overall and standardized rebate policies, and the red envelopes will be returned by Alibaba wholesale platform.

5. Make rules to protect the rights and interests of buyers and sellers. Everything is for the buyer. I hope that Alibaba's wholesale platform can have more people to be responsible for complaints from platform customers.

The opinions put forward by Mr. Zhang were partially adopted by the top management of Alibaba Group, which also laid a solid foundation for the establishment, online and later development of large-scale wholesale platforms. Directly accelerated the transformation process of the overall e-commerce market B2B2C. It draws a perfect punctuation for the transformation of Alibaba's small wholesale platform from B2B information display platform to B2B2C information trading platform.

Marketing skills

Teacher Zhang's marketing model is to introduce traffic in advance through P4P click promotion, paving the way for the explosion, and laying a good foundation for the later brand planning and resource marketing of the enterprise online. Mr. Zhang's research in this field has also provided many valuable contribution materials with great reference value for the majority of business friends. Here are one or two.

Do you want to buy the weapons and equipment sold online or fight by yourself? Friends who complain that it is useless to sell treasures online must not think that we are invincible by spending money on equipment. If we spend money on it, we must learn to use it and understand it before we can really have it. The order of getting the order is exposure-display-click-feedback-deal-follow-up-old customers.

Is the membership of Alibaba wholesale market saturated?

After Alibaba's wholesale market is saturated with merchants (members), can we avoid taking the road of Taobao sellers? At that time, everything would greatly reduce the service and growth of the merchants for the sake of buyers. Can, as always, give merchants a certain balance space in transaction security and dispute handling?

Expert online: online sales effect PK, drainage or explosion?

Attract traffic by selling treasures online, 1. Common problems of novice users of online selling treasures: many words, wide range of words, industry or product-related, and wide coverage of keywords. Drainage is a potential promotion method, which can accumulate potential customers for a long time, so as to achieve the effect of winning in stability.

Veterans use online treasures to choose many words, long tail words and popular words, and choose all the words they can think of. Popular words are the highest, price protection ranks first, and accurate words are the highest, maintaining the top three. On this basis, we should also cooperate with the possibility of explosion of the company's products, such as stable supply, good reputation, adequate quality assurance and high cost performance.

Expert Online: Talk about several cases in the merchant uprising.

Small sellers who have suffered from "consumer protection" finally can't say "trial" and "no reason to return"! Market supervision begins with rectifying businesses, so it is necessary to strengthen the power of consumers. When the market scale stabilizes and the rules are gradually improved, I believe that the next step of development and improvement should be how to strengthen the protection of the rights and interests of merchants and ensure the balance between buyers and sellers. The final e-commerce market will seek overall balance.

Expert Online: Analysis of the phenomenon of no transaction or less clicks after using wxb.

Online sales of treasures have been clicked, but there are few feedbacks, few inquiries and few transactions. Personally, I summed up some points for attention to minimize advertising costs: illustrated product information pages, comprehensive introduction of product attributes, decoration of the homepage of the website, and long-term online access for Tradelink. Don't ignore the importance of SNS community marketing, but also learn from peers to make up for their own shortcomings in sharing.

Expert Online: Who do you choose to sell online treasures for junior edition VS standard edition?

1. Recharge 2000 online treasures. As long as the product strength is excellent and the industry is suitable for selling treasures online, then this is the fastest way to get orders, which is conducive to capital turnover.

2. The standard version of Chengxin Tong has three more functions than the popular version, 1. Search optimization 2.02. Business consultant 2.03. There is no restriction on the priority of supply information. Its characteristic is to win steadily, and it will not rank in the top ten like online sales of treasures, nor will it be consumed in a short time, so that the information ranking will achieve a long-term and stable effect.

Advisory forum: the market impact on online trading volume of 20 12B.

Relying on the platform to develop online transactions will increase the dependence on the platform. After the customer is moved to the platform, the customer will be attached to the platform. In short, customers have become customers of this big platform. Secondly, for loyal members who have been in business for many years, 1688 will consider the market interests of these old members who have relied on the information display platform for many years while transforming the trading platform?

Some coping skills of merchants after upgrading online sales of treasures

Advice from the promotion veteran: the promotion keyword setting should be kept at the ratio of hot words to accurate words of 2: 8, so that members can be familiar with the operation rules and skills of online sales of treasures, and they will be more confident after the novice period.

Novice in promotion: 1-2 the main product (the main product needs to have the characteristics of guaranteed product quality, good reputation, hot sales in the current season and high cost performance) is promoted with 7-8 supporting components. The main product is set with a large number of neutral words and a small number of precise words, and the price must be guaranteed to appear on the home page. The other supporting components are promoted with a small number of neutral words and a large number of precise words, and the setting price should be low.

On the management of "sword depth" management

The planning of managers must be professional, and the appointment of managers must also be professional. Even if this person's management ability is not the best, but his professionalism is the highest, then I believe that through professional docking with employees, management ability can be gradually strengthened, and the company can spend time helping a person with professional skills to practice management ability. But if the company takes the time to help the manager exercise his professional ability, then the overall improvement and operational efficiency will definitely be greatly reduced.

successful case

20 10 Fashion Women's Fashion Women's Wear teamed up with Alibaba to launch p4p page special advertisements, hard and wide gold booths, reasonable fee deduction mode, and a brand-new advertising marketing concept-resource integrated marketing. This marketing model has been in its infancy before, and the concept has not been formed, which is very vague. Merchants are slowly and vaguely aware of the existence of this advertising model, but they just don't know how to operate, how to define and how to operate. After a period of brewing and planning, and out of the market investigation of this advertising marketing concept, bsqyzs and Ali tried to launch this advertising model first in order to expect the market effect. Bsqyzs integrated the original idea of resource integration into the golden booth, and sold a single dress in one month 1458 pieces! Before, the resource integration marketing model has been in the exploration and trial stage. Since then, the conceptual model of resource integration has basically taken shape. In the later period, bsqyzs improved and perfected the concept of integrated marketing of resources by combining the advertising market value and the cost of enterprises.

effectiveness

20 1 1 year, autumn flood disaster occurred in China, and the disaster area was in urgent need of materials. After learning the news, Mr. Zhang, who is in the peak season of business sales, contacted the responsible person of the Red Cross many times. After learning about the specific donation matters and donation process, he immediately took out a large number of materials that were in short supply in the current season from his warehouse, which were distributed by the local Red Cross Society to Tong Yuan for home collection. Because there are too many materials, the scene is quite chaotic. According to the estimation of Tong Yuan staff, these materials were as high as 50,000 yuan at that time. This move made many local businessmen donate money and materials for the disaster area.

To this end, Mr. Zhang also received a souvenir truck from Alibaba, which is a testimony of Mr. Zhang's charitable behavior.

In short, Zhang not only has an outstanding business mind, but also has a charitable heart. It has played a good leading role in the development of public welfare undertakings of local enterprises.