OPM: the number of orders with thousands of exposures; GPM: thousands of exposure sales. These two indicators are closely related to Tik Tok's e-commerce live broadcast. Why do brands panic when OPM replaces GPM? Because the best strategy to pursue the number of orders to improve the conversion rate is low price, everyone is worried that Tik Tok will adopt a low price strategy.

And GPM represents the comprehensive performance of commodity price, crowd quality and business ability in the live broadcast room. Often, the better the GPM, the better the operating performance of the brand live broadcast room. Regarding whether OPM will replace GPM, I specifically verified it from official channels.

First of all, OPM is not groundless. I specifically asked Tik Tok's official port, channel side, strategy center, direct customers and other teams, and it is true that OPM is included in the algorithm. Secondly, this statement is wrong. GPM and OPM are not substitutes, but two indicators are put together. Tik Tok's logic is that adults don't make choices, they want both.

Third, why should OPM assessment be strengthened? Because of the bottleneck of Tik Tok e-commerce, there are 654.38 billion users and 654.38 billion e-commerce users. Tik Tok needs an indicator to pull three terminals (short video, live broadcast and shopping mall) together, compare prices with the same category, and penetrate users at low prices. Who can help Tik Tok wash e-commerce users, Tik Tok will give them traffic.