2) Enterprise tenet: Steady operation and value creation.
3) corporate vision: Develop "Jinlong Automobile" into an internationally renowned automobile enterprise group.
4) Enterprise spirit: diligence and pragmatism, honesty and trustworthiness, unity and cooperation, pioneering and enterprising.
5) Corporate values: provide users with satisfactory products, get rich returns for shareholders, realize growth value for employees and create the greatest wealth for society.
6) corporate philosophy:
① Business philosophy: rolling development, giving priority to benefits.
② Development concept: seize opportunities and challenge the future.
③ Brand concept: guide consumption and create demand.
④ Work concept: Be loyal to the enterprise and surpass yourself.
⑤ Talent concept: Ability determines position and contribution determines value.
Talent view
Talent is the capital of an enterprise, and talent is the most precious wealth. The door of Jinlong is open to all those who are interested in the automobile industry.
The company's employment standards are: innovative consciousness and enterprising spirit.
The competition mechanism of the company is: those who are able to go up, those who are flat give in, and those who are mediocre get down.
The company strives to achieve: people are in the right place and people are in the right place.
Companies not only retain people through treatment, but also tend to retain people through career and feelings.
The company advocates providing a good career development space for talents and seeking a win-win development situation for enterprises and individuals. The company welcomes talents who have a sense of responsibility, passion, skills, market competitiveness and love cars to join us.
brand strategy
Company philosophy: integrity, innovation and customer satisfaction.
Honesty is a quality, and it is the insistence of the company.
Innovation is not only an attitude, but also an action of a company.
Customer satisfaction is a kind of pursuit, and it is also the company's goal.
Corporate culture: respect, cultivate and serve people.
Respect is the inheritance of people-oriented concept.
Cultivation is the inheritance of sustainable development strategy.
The cohesion of corporate culture to people is to serve people better, thus injecting continuous vitality into the brand.
Service slogan: service leading, service the world.
Due to the particularity of bus industry, service has become the key to win the market. Dajinlong sublimated its service slogan in the service action. Leading is based on vertical standards, and service surpasses competitors and self; Serving the world is based on horizontal standards, enhancing the breadth of services, while international service standards push services to a new height.
Brand proposition: leading everywhere, caring everywhere.
Leading is the transcendence of the market, and such transcendence will run through the whole action; Care is the transcendence of human nature, and such care will penetrate into all levels; Brand proposition is a flag of the company, flying on the channel of Dajinlong.
Brand Vision: Become bigger and stronger, become a leading enterprise in bus industry, go international and market the world.
In the wave of globalization, China is rising on the world stage. As a national brand leader in the bus industry, Dajinlong has the courage to realize the historical leap from "Made in China" to "Created in China". The future of national brands is to spread all over the world. From well-known to excellent, Dajinlong has interpreted the legend of the brand on a larger international stage and taken off with the nation.
Brand interpretation
From Fujian famous brand to China famous brand and then to the world famous brand, Dajinlong brand is ready to go. Since 2004, it has been selected as the "China 500 Most Valuable Brands" awarded by the World Brand Lab for three consecutive years, and in 2006, it was promoted to the 88th place, making it a top 100 brand with a brand value as high as 62130,000 yuan. Building a brand with "technology, service and quality" and "building an industry banner with brand to lead the future bus industry" are the brand strategies that Dajinlong has always adhered to.