The cause of the incident was that one of Versace's T-shirts listed Hong Kong and Macau as countries, which seriously damaged China's national sovereignty and territorial integrity. ?
In the case that the Versace incident has not been further fermented and the whole network has made a big fuss, Yang Mi and his team, as the spokesmen of Versace, stood up at the first time and issued a statement at 2 o'clock in the middle of the night, announcing the termination of the contract with Versace, the world's top luxury brand, and terminating all cooperation with the brand.
However, you need to be confident that on June 24th, Yang Mi became the first brand spokesperson of Versace China. The 48-day spokesperson in this ultra-short period in history ended with the termination of global luxury brands! The national interest is above everything else, and the "rigidity" of Yang Mi's move is reflected in his self-confidence.
Versace, born in 1978, is the world's top luxury brand. It is basically difficult to become its spokesperson, and it needs to be checked from clothing shooting to character screening. As the top luxury brand in Italy, Versace has very strong fashion resources, and the actresses on the red carpet in Cannes are basically this brand. Whether it is identity, resources or status, becoming the spokesperson of Versace has basically surpassed other actresses, especially China.
At this juncture, Yang Mi chose to terminate the contract quickly. From the behavioral point of view, there is no room for negotiation. He automatically gives up top resources and wealth, and may even face high compensation. The national interest is above everything else, and such rigidity is not the determination that ordinary people can make.
Yang Mi, who debuted as a child star, ranked first in China's wealth list as early as in the entertainment circle, and her ability to bring goods was first-class. In 20 18, Yang Mi became the top 100 star with the most commercial value. Yang Mi is the first in the five dimensions of professionalism, endorsement, launch, exposure and social interaction, and she is a corporate legal person of six companies, so she can cancel the contract in a short time. This confidence comes from her usual accumulation.
Patriotism is never just talk.
However, it is necessary for Yang Mi to make a statement before and after, and to make a statement quickly, accurately and concisely, so as not to disgrace the name of crisis public relations expert. In the face of a major crisis, Yang Mi chose to show a tough attitude in a quick way. No matter how many scandals and trivial things there are in the past, it is not worth mentioning in this case. Efficient execution is the first priority of attitude.
At the same time, with the fermentation of Versace, dolce & gabbana, Balenciaga, Coach, Arthur and Givenchy also made the list. Liu Wen, Allen and Coach canceled the contract, and Jackson Yi and Givenchy canceled the contract. This is also the attitude of the stars when the national interests are damaged! Respect for the territorial integrity of a country has never been a slogan.
It is a true patriotic act to dare to choose to go forward in the face of great temptation. Dare to say and do is a model and an example. Parents in the entertainment circle are not as positive as public figures.
Deal with it quickly. Before things fermented on the Internet, yang mi studio hastily released a statement at two o'clock in the middle of the night to announce the termination of the contract. I have to say, Yang Mi is really a rare high EQ in the entertainment circle. The reason why this matter can cause such a big response on the Internet is because Yang Mi left early. Once the online public opinion is formed, she will stand up and speak again, which will be too passive and the future may be ruined.
Yang Mi's actions in this Versace incident are textbook-level and set an example for all of us. We must not be vague in the face of right and wrong, and we must never allow anyone to violate China's national territory and sovereignty integrity.
Xuanyi signed Versace. 10, Versace officially announced that Xuanyi became a brand promotion ambassador. In the pictures released by Versace, we can see that Xuanyi looks very luxurious in a tight black suit, golden hairpin and necklace, but netizens don't seem to be very interested in her style.
It is considered that if all the artists in the circle endorse products that insult China after the incident, it will be of little significance to Yang Mi, Dilraba, Karry and other stars who choose to cancel their contracts because of insulting China. However, Xuanyi fans don't seem to think so. They also specially celebrated that they signed an international brand for Aidou, and even pointed the finger at Yang Mi without hesitation.
I feel sorry for Yang Mi. At the beginning, I tried very hard to get this brand. Because as a China person's backbone, I choose to know more about my career and reputation, and resist insulting the brand with netizens. In the end, I failed to inherit my will.
On the contrary, when this is the top resource, fans also praise Xuanyi's Excellence together, which is really a lot of things. I still hope Xuanyi can see the brand clearly. After all, if you only have interests, you will spread bad values to fans. Ordinary people are arrogant, and stars with large fan base can't be worse than ordinary people!