An authoritative person once said: Confidence is more important than gold.
In today's real estate, confidence has become a luxury. Attitude is very important when confidence is lacking. Even attitude is more important than gold, because different attitudes will eventually lead to different results.
No one can deny that all domestic housing enterprises are experiencing the cold winter of the industry. The narrowing of the market, strict supervision, debt pressure and limited financing have led to the continuous breach of contract by some housing enterprises.
Vanke shouted the slogan of "live" as early as 20 18, and in 2022, Yu Liang, chairman of Vanke, even suggested that housing enterprises were facing a life-and-death battle. "Living" has become a constant proposition for all housing enterprises.
Faced with the problem of life and death, different enterprises will make different choices, some choose to lie flat, but protect family interests to the maximum extent, some enterprises actively save themselves, and entrepreneurs choose to advance and retreat with enterprises.
The simplest way to see whether an enterprise is flat is to look at the attitude of entrepreneurs. At this point, Sun Hongbin's performance is not ambiguous at all, and he is as brave as ever-Sun Hongbin spared no expense for Sunac's safety.