This case uses "event marketing", that is, the event of obtaining the designated products of Diaoyutai State Banquet, to carry out the follow-up brand promotion activities.

Using the main brands, when the products gradually establish an image in the local area and gain the recognition of consumers, they began to lay the network by means of distribution.

When H ice wine has a certain influence, it began to go to the whole country and gradually launched theme promotion activities to catering terminals.

This case once again proves the strategy of market cultivation and expansion, the strategy of brand first. When a product enters a market for the first time, it often takes a certain period of market cultivation, which requires brand promotion to let consumers know about the product and your manufacturer. When the product is mature and the market opportunity is mature, it is necessary to lay channels with the help of dealers and then publicize them to consumers at the terminal.