0 1 Be fully prepared.
First of all, before starting a business, please recognize yourself. What are your advantages? What are you good at? Are you really suitable for catering business? Do you love this industry? Wait, keep asking yourself, if you just open a shop blindly when your brain is hot, it is basically difficult to do it.
Secondly, you should have the consciousness of cost accounting and control, and the catering industry is "four highs and one low"; High taxes, high rents, high raw material costs, high labor costs and low profits. It can be said that catering is a very money-burning industry. Opening a restaurant, rent and decoration alone is a big expense. The restaurant will not control the cost and will eventually die.
Finally, you should have enough funds to prepare, enough funds can make you "have food in your hand and don't panic in your heart", you can travel all over the world with money, but you can't move without money.
02 to have a clear positioning
In the era of great competition, differentiation and positioning are very important for restaurants. Only by accurate positioning and differentiation can we stand out in the cruel competitive environment.
Start-up restaurants should first consider the positioning of categories, that is, what kind of catering business do you want to do? Hot pot, takeaway, dinner, light meal, rice flour or noodles, etc.
Secondly, we should do a good job in positioning the customer base. In your preparation stage, you must understand a question: "What kind of business do you want to do?" . Male, female, old, young, what age group? You need to position yourself from two points: 1. Determine the positioning of customer groups according to class division: it is a key step to make feasible plans by observing the needs of similar people around you from your own experience; 2. Determine the customer group positioning according to the consumption scene: we should fully consider the scene in which it is located and when it appears in consumers' lives. Weekend or working day, where is it? Work or leisure space, these are important factors that affect consumers' choices and decisions.
Be able to choose a location.
Three factors affecting site selection
Type of business circle. Business district, office district, residential district, university city district, hospital district, tourist attractions, high-speed service area, etc. Shops should choose the business district according to the characteristics of their products, but they must evaluate the coverage of the services provided by the survey. The service radius of catering is generally 3.5 kilometers.
The operation of business circles. Commercial scale, promotional advertisements, traffic conditions, business environment, etc. The business conditions of the business circle are different, and the population is also very different.
Location in the business circle. Different places, different people. In a business circle, there will be obvious differences in passenger flow due to different store locations. Usually, the closer to the door, subway or elevator, the greater the passenger flow, and vice versa.
Decoration should be carried out according to the characteristics of the restaurant.
An elegant, stylish and tasteful restaurant can always give people a comfortable and pleasant feeling. Restaurant decoration is not just as simple as painting white walls and laying tiles. A serious and excellent professional design team will consider moving lines, lighting, materials, colors, or musical background, which all contain great knowledge.
Know how to design a menu.
A really good menu can not only bring objective economic benefits to the restaurant, but also bridge the benign interaction between the restaurant and customers, reduce the communication cost between waiters and customers, greatly improve the transaction rate, and let customers feel the charm of the restaurant brand at the first time after entering the store. You should know the choice and change of dishes, give a good name, make menus according to customers' needs and so on.
Well, due to the limited space, here is just a simple framework and ideas for your reference only. How to run a restaurant well will involve more knowledge and knowledge, such as marketing, recruiting people, developing new dishes, data analysis of restaurants, crisis management and so on.
If you have no experience, I suggest you go to a restaurant with good business for a period of time. Don't do part-time jobs, be a boss. As long as you know everything about a restaurant, you should ask more questions so that you can see for yourself how a restaurant is run. This is the most effective and quickest way.
I happen to run a restaurant. Let me talk about my situation first, and then talk about the matters that you need to pay attention to when opening a shop. Opening a restaurant this time may face failure. Wrong location, wrong positioning, and no decoration. I fried fast food and ordered food. Putting the two together is a bit bad.
What I want to say is what to pay attention to when opening a restaurant. Of course, this is just my personal opinion.
It depends on what kind of business you want to do. If it is a fast food restaurant, it is enough to rent a facade, and the decoration should not be too good. It is enough to look clean and comfortable. It is best to choose in front of hospitals, schools, places with large traffic, construction sites and companies. Making noodles and steamed buns for breakfast, and making fast food at noon and evening are also good.
Just be diligent in making fast food.
In the right place, couples are better than working. I chose the wrong place and rented two facades to make fast food, which made me disdain to order food, and the fast food eaters were a little afraid to enter.
If you want to open a restaurant, think about it yourself. It is difficult to do any business now. I hope I can help you.
A good hotel, prosperous business, and a good house (suitable parking space, no pollution around, no disputes) are the premise. However, how to manage it well is the decisive factor for the hotel to make money in the future.
Opinions and suggestions on opening a hotel:
1, you can't drive the restaurant to a very remote street. Drinking in remote places is cheap, but you have no customers. You are in business, and customers always come first. Otherwise, it is useless for you to have the best craftsmanship in the world.
2. The target group can't just be the kind of consumers who seek benefits. Because materialistic consumers always haggle over every ounce, they have no loyalty to your restaurant. If the price of another store is one or two cents lower than yours, they will go to that store for dinner. These people are all people who want to get one yuan and fifty cents. You can't make money for such people, and they won't know how to be grateful. So I suggest that the hotel price should not be set too low, too low. First, if you can't make money, you won't have more money to invest in this business, which will lead to a vicious circle. Second, customers also think that your store has no grade, which is your business mistake and fatal injury.
3. I suggest you: don't set the price too affordable, reasonable profit is necessary, sincere and meticulous service is also necessary, and a warm and comfortable consumption environment is very important.
Ask a high price and make a small profit. For example, three dishes and one soup, you quote 43 yuan, and then you only charge 40 yuan, and you actually earn thirteen or fourteen yuan from the guests. He will be very happy when people say you are generous. On the other hand, if you quote 3 1 yuan 32 yuan, you will be charged at the price. In fact, you only earn two or three yuan from the guests, but the guests say that your boss is stingy, haggle over every ounce and can't be a man.
4. To open a restaurant, you should have your own characteristics. Don't ask others to supply a steamed bread made in 0.5 yuan, you should also supply a steamed bread made in 0.5 yuan, so you will fall into the low-priced area of price competition. You can sell steamed buns for 1 yuan. The method is that you add some additives such as Chili sauce, sesame oil and onion to the original steamed buns in 0.5 yuan, and even make them into snacks the size of steamed buns, which will make people want to eat. . . This is just an analogy. Xianma's original intention is to open a restaurant with southern flavor if you are in the north, and a Sichuan restaurant with southwest flavor if you are in the south, mainly to show her own characteristics and attract some people.
1, special dishes, unforgettable;
2, decorative style, characteristics, is to do something different; For example, the feeling of a farmer;
3. The service must be formal and neatly dressed;
4. If the geographical location is good, you can do some articles at the door to increase people's visual impact; If it's not good, advertise more.
5. Investigate competitors, establish files and learn their propaganda methods and food promotion methods!