Model essay general edition of enterprise plan (I) 1. Purpose and significance
The X anniversary is a milestone in the development of an enterprise, and it is timely to review the history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image.
Second, the theme and slogan
Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of xx's modern city promotion, highlights the distinguished position of the participants in the modern business world, and shows that this is an elite gathering.
Reference slogan:
1, the source of business heroes.
2. Reshape modern commercial civilization.
Third, time.
20xx year x month xx day (to be determined).
Venue: xx Golf Course of xx Hotel (press conference and meeting place)
Four. Object and scale of activities
The main target of this activity is high-level figures who are outstanding in xx business circles and customers who have spending power and purchasing power. In order to give play to the role of media and oral communication, a certain number of journalists and the project owners developed by the original xx company (such as xx Bay, xx Garden, xx, etc.). ) have been invited.
1, xx business leaders (number).
2. Expected major customers (number).
3. Owner of 3.xx Bay (No.).
4, news media reporters (number).
5. Employees of 5.xx Company (number).
6. Agency staff (number).
Total: how many people?
Verb (abbreviation for verb) Organization and content of activities.
The activity arrangement is roughly divided into three parts: morning press conference, afternoon golf match and evening banquet. Various forms. Rich in content.
1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by xx Entrepreneurs Association and undertaken by xx Company.
2. This activity is aimed at xx enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies.
3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:
A. Press conference: the leaders of xx Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce xx projects and xx clubs. It is suggested that an authoritative person with experience in establishing a Hall of Fame in xx or a celebrity affiliated to xx Club be invited to talk about the Club.
B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of xx Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.
C. Friendship Banquet: The purpose of the banquet is to bring emotional distance closer in a relaxed atmosphere. At the banquet, business leaders presented awards for the contest and recommended xx project. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.
4. The general process of the activity is as follows:
Attendees attend (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by developers' representatives, project recommendation, xx Guest Discussion Club and xx Hotel) → noon work and rest (xx Hotel) → Golf Competition (xx Golf Course) → Friendship Banquet (leaders' summary speech, banquet party, awards interspersed in the above activities, project recommendation, xx Hotel) → End of the whole day.
Organization channels of intransitive verbs
Xx Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.
1. In the name of xx Entrepreneurs Association, the concept construction book and invitation letter of this project will be distributed to the association members and media reporters by direct mail.
2. The developer invites his business friends and customers in xx Bay by letter or telephone.
Seven, publicity methods
This activity mainly selects two major print media, xx Real Estate Magazine and xx Morning Post, which have a large circulation in xx, and effectively promotes them in combination with the live promotion of TV programs.
1, pre-conference publicity:
A, "xx" released a preview of the event, introducing xx Company and its general manager in a soft form.
B, combined with the project image publicity, xx Morning Post published a notice in the back edition, which introduced xxx General Manager and xxx Modern City with pictures and texts.
C. distribute sales brochures and invitations by direct mail.
2. On-site promotion:
Press conference: state the performance and show the strength of the enterprise. Xx guests mobilized the participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.
B. Golf Competition: The golf course passes through the arch, and there are publicity materials of the project and the club and advertisements of Shuang Ye. It is emphasized to put them in, few but fine, to avoid usurping the role of the host, and to highlight the elegant and serious leisure atmosphere.
C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.
3. Post-event publicity:
A, "xx" reported the activities and announced the winners.
B. The full-page article on the back page of xx Morning Post, combined with photo reporting activities, published a list and introduced the modern city of xx.
Eight, the effect evaluation
1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.
2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the aristocratic style and excellent activity organization ability of the club.
3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities.
Mid-Autumn Festival, family reunion, a person's holiday makes people sad, a person's holiday makes people cry, and our wandering hearts are full of yearning all the time. Let's put down our burdens and be free. Let's feel the warmth of home together here!
I. Activity time
20xx, x month, x night.
Second, the form of activities
1. Activity theme: music, barbecue, full moon, starry sky, freedom, relaxation!
2. Location: the front door of the company hall.
3. Participants: all employees of the company.
Three. Event details
1, divided into four phalanx teams, each with xx people, and the estimated total number is xx people. Divide into red, yellow, blue and green teams. The red team (about xx people), the yellow team (about xxx people), the blue team (about xx people) and the green team (about xx people), each team recommends a team leader to be responsible for team discipline, live interaction and arouse the enthusiasm of the players to participate in game activities.
Description:
1) Team up at random according to the number of reports. It is not necessary to specify the captain in advance, and the team members recommend the captain, which can increase the excitement and surprise of the activity.
2) Each team should have a slogan. The captain reports the slogan to the host on behalf of the team, and then leads the team members to shout the slogan three times, followed by "Yeah!"
3) Prepare activities at point X, and team up with department personnel, such as: those who report number X go to the red team, those who report number X go to the yellow team, those who report number X go to the blue team and those who report number X go to the green team.
2. Game interaction:
1) likes to remember the names of songs (each team will send X players in five rounds,)
Props: audio whiteboard, whiteboard pen, playing cards.
Pop songs will be played on the spot, and each song will be played for xx seconds. Players answer first, and those who answer correctly will be awarded a playing card, representing xx points.
Number of participants: x pairs (x people) in each round, divided into x rounds, with xx answers in each round, ***xx.
X chairs were placed at the event site.
One player in each group sits down, one stands, and the standing player is responsible for answering questions. Reward x playing cards for each correct answer. Otherwise, the seated players will be punished by the host for "disorderly stick".
2) Beer drinking contest?
(1) Within x minutes, each team sends x players, and the player who drinks the most in the specified time wins, which is divided into x rounds.
② Competitors should not spill beer on their clothes when drinking, otherwise it will be regarded as cheating.
3) Watermelon Eating Competition
(1) Cut the watermelon into round cakes and eat it within the specified time of x minutes. Each team will send x players and divide them into x rounds.
(2) One of them holds watermelon in both hands, and the other eats watermelon. People who eat watermelon can only use their mouths, not their hands or heads. After eating watermelon, he must keep the watermelon skin intact to win.
③ The method used by the winner in the last round is not allowed to be used in the next round, otherwise it will not be counted as a score.
4) Corporate culture, company policies and common sense of Mid-Autumn Festival.
(1) Prepare xx questions, and the contestants raise their hands to answer them. The person who answers correctly will get a playing card as a reward.
② Number of participants: Each team will send X players (xx people) in two rounds, and each round will answer xx questions.
(3) If the team members sent by each team can't answer, they can ask the team members for help, and each round of help should not exceed X times at most.
(4) When the player answers questions, the audience members cannot answer or disclose information, otherwise xx points will be deducted.
5) Turn the hula hoop
(1) Each group will send X players, and the person with the most turns in X minutes will win and be divided into X rounds.
6) Truth or dare to deliver the package.
(1) The music stops, and the person who gets the ball has to accept questions from three teams outside the team, and each team is limited to asking one question.
② The music stops for xx seconds, and each person answers questions in x minutes, divided into three rounds.
7) Poetry recitation?
(1) For a paragraph prepared in advance, the group that can read the most dialects in this paragraph wins.
(2) The length of the text should be controlled within X minutes, and what is read in dialect must be authentic.
③ Give each team X minutes to prepare.
Fourth, the event prizes
The team with the most playing cards wins, and each person is rewarded with a small gift.
Verb (abbreviation of verb) activity preparation props
X stereo, microphone, multimedia curtain, disposable cups, napkin, disposable plate, whiteboard, whiteboard pen, four team cards, four chairs, X hula hoop, X playing cards, blow stick, X ball, watermelon, stopwatch.
Capital budget of intransitive verbs
Xx yuan for barbecue, xx yuan for drinks, snacks and beer, xx yuan for water cups and napkins. Estimated xx yuan.
Seven. Activity flow
1 and x, organize teams to distribute Mid-Autumn moon cakes according to departments, and divide them into four teams: red, yellow, blue and green. Count off and form a team.
2. At point X, each team recommends a team leader and puts forward a slogan. The captain will lead the team to shout three times.
3.X-X game interaction.
4. The whole activity is finished before X point.