Gillette was born in Chicago, USA, 1855. /kloc-at the age of 0/6, an unexpected fire destroyed all his property, and Gillette was forced to leave to work in other places. An employer found that the child who likes to repair machinery is very talented, so he suggested that he invent something that is both commonly used and consumable, so that customers will keep buying. Although such suggestions are very effective and easy to implement, Gillette, who lacks understanding of the market, still seems a bit blind in practice.

1895, Gillette, as a salesman, met the inventor and painter in the process of selling goods. In contact with painter, he gradually learned the qualities that an inventor should have-careful observation of life and understanding of social needs. Salesman is a job that pays great attention to image. No one wants a salesman who knocks at the door to have a sloppy image.

One morning, when Gillette was shaving, she found that razors are something that people often use and consume a lot. Since then, Gillette quit her job as a salesman and began to concentrate on developing safer razors. He designed a T-shaped handle for a safety razor, but he couldn't find a steel factory that could produce thin blades. All the problems were solved when he met Nicole Carson, the mechanic.

190 1 year, the "Gillette Safety Razor Company" with an investment of 5,000 USD was established. Gillette shaver went on the market, spread to most markets in the United States, and then met the popular demand, which took eight years. Gillette's first transaction was 1903, and she sold 5/kloc-0 razor holders and 168 blades. In the second year, 90,000 razors and 6.5438+0.24 million blades were sold. Opportunities are everywhere, but they are fleeting. Being good at seizing opportunities will often become the key for a company to turn over and a person to win.

Gillette 19 14, World War I broke out. Gillette thinks this is a good opportunity. He decided to provide safety razors to soldiers on the battlefield at the most favorable price. As long as soldiers use safety razors, traditional straight razors will be replaced by safety razors. By the end of the war, these soldiers will inevitably become the most loyal customers and the most convincing volunteer propagandists of Gillette Company. As Gillette expected, after the war, a ready-made, stable and broad Gillette razor market was formed.

In the 1920s, Gillette promoted the sales of safety razors, especially blades, through advertisements, gifts and other promotional methods. During World War II, Gillette Company once again supplied the government with safe and convenient razors as munitions, which made safe razors popular after the war. At the same time, Gillette has invested heavily in factories all over the world. In this way, the sales of Gillette razors are like mercury columns in hot summer days-they keep rising and the products are sold all over the world.

Gillette Corp.