Gatorade Gatorade has an 85% market share in the American sports beverage industry, and Gatorade's slogan is "quench your thirst". Gatorade has been committed to sports drinks for more than 50 years, so Gatorade has done an excellent job in how to supplement physical fitness and solve the problem of thirst at the same time. Gatorade is now the only designated drink in NBA and NFL. Because the beverage sponsor of NBA is Gatorade, no matter what drinks NBA players usually like to drink, you have to drink Gatorade on the court. If they really don't like Gatorade, the players can only pour their favorite drinks into Gatorade's cups during the break and take out Gatorade's cups to drink other brands of drinks.