/kloc-in the autumn of 0/989, Rejoice became the first shampoo and hair care brand in China market.
1989 65438+February, Rejoice took the lead in launching 5ml lightweight small package in China market.
1990, Rejoice introduced the first dandruff shampoo in China market.
199665438+In February, Rejoice launched a two-in-one shampoo with baking effect in China market.
In March, 2000, Rejoice specially designed and launched Shouwu Black Hair Shampoo for China consumers.
In August, 2000, Rejoice launched a light, balanced and moisturizing two-in-one shampoo for consumers' different hair qualities.
In May of 200 1 year, Rejoice launched a brand-new all-in-one shampoo to meet the multiple demands of consumers for shampoo and hair care products. It takes only one step to easily meet the multiple needs of hair care, including shampooing, hair care, dandruff removal and making hair fragrant and pleasant, making hair softer and smoother, helping consumers maintain a good image, thus showing themselves confidently.
200 1, 1 1, Rejoice upgraded moisturizing and dandruff-removing shampoo, and adopted a new formula moisturizing and dandruff-removing shampoo.
In September 2002, all Rejoice products were upgraded. The new Rejoice contains a triple moisturizing formula, and 85% of consumers feel that their hair is particularly soft and easy to comb after trial. The new symbol of global solidarity is more contemporary, showing a soft and confident nature.
In April 2003, Rejoice introduced Rejoice Ginseng Shampoo, which is rich in special ginseng nourishing essence. The new product can fundamentally improve hair quality, not only shampoo and protect hair, but also nourish hair. After using it every day, you can feel the improvement of hair quality every day. After 2 weeks, the hair becomes supple, smooth and more energetic again. In September, 2003, Rejoice launched a one-minute baking oil essence dew. One-minute baking oil essence contains baking oil essence with high efficiency in caring hair, which can provide deep care for hair, replenish moisture and nutrition, and effectively improve and repair damaged hair. Hair will be as smooth as oil after shampooing.
On June 5438- 10, 2003, Rejoice brand was upgraded to Rejoice Essence Care Series, specially prepared with high-tech silk essence. Rejoice essence care shampoo is thicker than other shampoos, and the hair is silky and supple after 7 times of use.
In August, 2004, Rejoice grandly launched a brand-new upgraded Rejoice Essence Nursing Series. The newly upgraded Rejoice Essence Care Series boldly puts forward the loud slogan of "once wash and protect, once smooth to the end" with the innovative formula of micro-roasted oil particles, the most advanced shampoo and hair care technology at present, revealing the beautiful discovery of softness for people.
In April, 2005, Rejoice launched a series of fresh fruit essence specially designed for young people's hair, which made young hair experience incomparably supple and better expressed self-confidence, unruly and individuality.