"Self-reliance", as the name implies, refers to the ability or strength possessed by the operators themselves.

There are two kinds of "others": one refers to the right-hand man of the operator and the strength of the employees of the enterprise; Another "other" refers to the forces of the universe and nature.

-kazuo inamori

This article is compiled by Mr. Inamori Kazuki's speech +065438+ at the new york Shenghe Book Meeting on June 26th, 2006.

0 1

"Self-reliance" is the faithful practice of operators.

Ability to "operate origin 12"

How to judge "self-reliance", that is, the operator's own ability?

In a word, is the operator able to fully implement the "operating country of origin 12".

Ask yourself if you have the ability or quality of operators. If you answer, you can faithfully follow and practice "operation 12", then you have the necessary qualities as an operator.

02

Operators should implement "commodity origin 12"

The following is a brief description of "business source 12". ?

1, the purpose and significance of the enterprise. Why do you want to run a business? What is the purpose of this enterprise?

This problem must be understood by yourself. If you don't understand, you should keep asking yourself and answering. The important thing here is: we must set up an aboveboard and noble career goal.

If you run a business just to satisfy your own selfish desires, employees will say that "operators drive and exploit us to make money for themselves" and they will not help you sincerely, then it will be difficult to run the business well.

In order to arouse the enthusiasm of employees and make them go all out to work hard, it is necessary for operators to transcend their own selfish interests and establish high-level career goals.

Having said that, it is quite common to start a business in the United States just to make money and satisfy one's own selfish desires. In order to get the help of cadres, they will say, "I regard you as a partner, as long as you do your best, I will give you a high salary." In other words, money and interests are used to establish interpersonal relationships within the company.

Then even if the upper management of the company solves it, the general staff will inevitably complain. Especially where the trade unions are strong, various conflicts will continue to occur.

Therefore, the more a society like the United States pays attention to gains and losses, the more it should establish professional goals that conform to the righteousness and birthright.

? 2. Set specific goals?

"How much sales this month, how much profit", we must make a specific plan for each month, and explain and explain to employees, so that the plan or goal has something to do with employees. "President, we understand, let's try our best to complete this plan!"

Let everyone have a clear and specific goal, and we can gather strength and urge everyone to do everything possible to achieve the goal.

? Have a strong desire in your chest

What is emphasized here is that "we must continue to have a strong desire to penetrate the subconscious." That is to say, after setting noble career goals and specific goals that must be completed in each period, operators will have a strong desire to achieve their goals no matter what difficulties they encounter, they will miss them very much and dream about them.

When I was running Kyocera Company, I encountered all kinds of difficulties and troubles. In this process, I realized that without strong desire, I could not solve difficult problems or achieve my career.

At the beginning of that year, when I started working, I put forward the policy of that year to all the staff, and expressed it with a slogan: "To accomplish the new planned goal, go ahead, concentrate on it, use your brains, do everything possible and work hard." ?

4. Work as hard as everyone else?

Every day's work is real, not in vain. For example, salespeople should keep visiting customers and try their best to win orders even if they are rejected.

We must make unremitting efforts step by step and in a down-to-earth manner ?

5. Pursue the maximization of sales and the minimization of expenses.

Profit does not come from subjective pursuit, but from hard work. In other words, you try your best to maximize sales and minimize expenses. In this way, profits are naturally generated.

Only in this way can we form an efficient enterprise physique. ?

6. Pricing is the basis of business.

Pricing is the responsibility of leaders. The price should be set at the intersection between the customer's willingness to accept and the company's profitability. The price of the product is unreasonable, so no matter how hard you try, there may still be no profit in the end. Pricing is often a matter of life and death.

The price of products and the purchase price of raw materials are not determined unilaterally by themselves, but often by the market and competitors. However, whether the other party's bid shall prevail or not, the final judgment is still the operator himself.

The price is too high to sell, and the price is too low, even if it sells well, there is no money to make. It is difficult to predict how much a certain price will sell.

However, operators must correctly understand the value of their products and take profit as the maximum pricing principle. The price should be decided by the operators themselves. ?

7. Management depends on strong will.

Management must have a rock-solid will and not give in to any resistance.

In order to achieve the specific goal mentioned in article 2, we need this strong will to never give up until we reach the goal.

Step 8 boost morale

Operators need to be as brave as any soldier.

Management must be accompanied by competition, stand out from the harsh competition, and make the enterprise grow continuously. Operators must have such fighting spirit. ?

9. get up the courage to do things

If a leader's behavior is cowardly, it will corrode the whole organization, and the bad behavior in the organization will spread like wildfire.

Courage comes from a strong sense of mission and firm belief. Operators who command many employees must take the lead in setting an example and have the courage to do the right thing in the right way. ?

10. Continue to engage in creative work

It is impossible for an enterprise to develop by repeating the same work for ten years. But innovation and originality can't be achieved by lip service.

Today is better than yesterday and tomorrow is better than today. If you study hard every day, make progress every day and persevere, you can keep innovating.

1 1. Treat people carefully and honestly.

Doing business must be a win-win situation. The so-called "altruism, self-interest", compassion and sincerity, is to take care of each other in business and benefit each other.

Customer satisfaction will naturally bring you benefits. ?

12. Always keep an optimistic attitude, embrace dreams and hopes, and live sincerely.

Keep a cheerful attitude and a forward-looking attitude without losing your simplicity.

Management will encounter problems one after another, and if they lack a good attitude, they will be overwhelmed by difficulties. The more difficult it is, the more the operator should keep a cheerful attitude and a forward-looking attitude.

Embracing dreams and hopes is simple, which is the basic attitude of operators. ?

If the operator cannot execute the above 12, it will be difficult for the operation to proceed smoothly. This is the first of the three forces that operators need, and it is the "self-reliance" of operators.

In other words, operators have the ability to implement "service origin 12", which is a necessary condition for successful operation.

03

The first "other"?

The strength of a capable deputy and all the staff.

? 1. Effective agent (partner)

? Honda's specialty is development and manufacturing. Because Takeo Fujisawa, who is proficient in finance and good at management, is a partner, the two of them cooperate seamlessly, and today Honda is a world-class enterprise.

Similarly, Kōnosuke Matsushita not only knows manufacturing and management, but also understands people's hearts. But it is precisely because of the great help of Gao Qiao Alataro, a financial expert, that the future will develop smoothly.

Management is like a heavy burden. If the operator is the only one carrying the burden and bending down the hill, it will be too hard. If you put this burden in the middle and two people carry it together, it will be much easier to encourage each other.

I was not as lucky as Honda and Panasonic when I started my business. I come from a technical background, but I must learn finance. Every detail has to be bowed down, which is a last resort and not worthy of praise.

I think of the Monkey King in my busyness and distress. When I pluck my hair, there will be many little Monkey Kings, just like my own doppelganger, one who helps me run clients and the other who helps me settle accounts ... I hope many people who share my thoughts will try their best to help me.

This is the "amoeba management" that came to mind later. Try to divide the accounting units into smaller ones, implement an independent accounting system for each department, and let the heads of each department become operators to jointly run the enterprise.

Only in the extreme distress of busyness did I realize the limitation of personal strength, that is, "self-reliance". A single tree does not make a forest, and the word "people" depends on mutual assistance, and so does management. It's hard to make it by yourself.

Operators need good partners. Partnership can't be based on interests, it's important to be United as one. That's true, but it's quite difficult to find reliable partners in the United States. Everyone talked about this in their speeches. An American friend invited you to invest and cooperate, saying that there are business opportunities to make money. But once you contribute, he doesn't manage it carefully, and he refuses to return the capital.

Different races and religions only talk about money gains and losses, and business cooperation based on this interpersonal relationship is American-style capitalism. So it's hard to find a trustworthy partner in America.

However, there is a similar situation in Japan. Cadres who trusted yesterday can be pulled over by competitors with high salaries. The more skilled and capable cadres are, the more they will attract their competitors. Once pulled over, colleagues who worked together yesterday suddenly became competitors tomorrow.

They will also bring all the important information of the enterprise, so that the other party can take the lead. Although this situation in Japan is not as serious as that in the United States, such embarrassing things also exist.

Nevertheless, the personal strength of operators is always limited, and small enterprises may be able to cope. Once they grow up, they need reliable and effective deputies or partners to help them anyway.

In the United States, methods such as selling original shares are often used, that is, using financial incentives to consolidate interpersonal relationships. Recently, Japan is also learning. But this relationship, which is built by satisfying material desires, is hard to last in the end.

A reliable partnership must be a heart-to-heart trust relationship. Of course, the interests should be consistent, but it is still in the hearts of the people. The development of "Kyocera" depends on this intimate interpersonal relationship. At that time, although I had some skills, I basically relied on like-minded partners to run enterprises. I firmly believe that business operations must be "heart-oriented".

Although people's hearts are unpredictable and unpredictable, people who are deeply convinced and respected by themselves will not hesitate to report their deaths when they look through history. There are countless stories, such as "Death is a bosom friend" and "Broken neck is a friend". The unpredictable is the human heart, and the changeable is the human heart, but once the human heart and the human heart are connected, they are very reliable and powerful.

At the beginning of starting a business, I realized this important truth and decided to start a business on the basis of this intimate interpersonal relationship.

In order to do this, I must first have a lofty sense of mission in enterprise management, and then tell the cadres who may become their partners or assistants in clear language: "I want to spend my life with this outlook on life, and I want to run the enterprise with this concept. Can you agree with me? "

I sincerely tell each other that they will say, "If you really think so, then I am willing to help you to the end." To form such a beautiful heart-to-heart relationship, in addition to frankly expressing their views, operators themselves must be consistent in words and deeds, reliable and credible.

In the specific work, in the daily treatment of people, clearly reflect their beliefs with actions. If you treat others sincerely, others will return you sincerely. In other words, operators first establish their own ideas and ideas, and then use these to influence cadres, cause abuse, and make them reliable partners.

This kind of heart-to-heart partner appeared and increased to two or three. If there are six people in the management team, and six people have the same idea, mutual affinity and unity, the enterprise can develop smoothly.

For operators who can practice 12, that is, have "self-reliance", these reliable partners constitute "other forces" to support and support the great cause of operators. ?

2. Get the trust and assistance of all staff.

Not only cadres, but all employees should work together in Qi Xin. It is necessary to create an atmosphere in the company so that all employees can work consciously and actively.

The way is to tell employees about the company's operation and policies through banquets and other forms, improve transparency, and confide to employees: "I run the company according to this concept and have such requirements for employees, and the result will be such benefits for everyone."

Let employees understand and say, "For such a president, it is worthwhile for us to work hard!" ?

04

The second force.

The universe, the power of nature.

1, according to the law of causality, you can borrow the universe and natural forces.

To sum up briefly, the first force necessary for operation is the operator's own strength, that is, "self-reliance", and the operator must have the ability to fully implement "Article 12 of the origin of operation".

The second power necessary for management is the power of others, that is, the "other".

Including two aspects, one is the partner, partner or important cadre who matches the operator. Operators should identify, promote and cultivate such talents, and let them fully assist themselves.

Second, all employees who accept the company's philosophy and work hard.

The third force necessary for management is also the "other". But this "other" is different from the above-mentioned "other". Not the power of others, but the great cosmic power, the power of nature.

If we can borrow this "otherness", luck will come, that is to say, fate will improve and luck will turn. It seems a bit mysterious to say this, but it is actually very simple, that is, the law of karma that I often tell you.

If you want to do well, do well and persevere, your fate will become better; On the contrary, if you think about it and do something bad, your fate will change in a bad direction.

Good is rewarded with good, and evil with evil. This law of causality is the truth of the universe, which seems to exist in the darkness.

According to this law, if you think well and do well, you will get good results, the great power of the universe and the power of nature will be used by you, and success will be overwhelming.

? The so-called "kindness" means gratitude and altruism.

To gain the power of the universe and the power of nature, we must follow the law of cause and effect, think well and keep thinking well. So what is "good" and what is "good"? Simply put, it is gratitude and altruism.

Altruism means benefiting others, that is, sympathy and love, which is what Buddhism calls compassion. This altruism is closely related to gratitude. Only when you feel lucky will you be grateful for your surroundings.

Grateful for Rosen's everything is a beautiful heart in itself, that is, conscience and kindness. With this kind of gratitude, you will naturally be altruistic and have a kind heart.

What is "goodness" does not need to be explained in complicated words, as long as it is grateful and altruistic. The so-called "evil" is full of egoism. As long as it is good for you, you can do whatever it takes. For example, greed is "evil".

Always work and live with altruism and gratitude, and you can get help from the power of the universe and get good luck. On the contrary, all egoists who set out from their own interests often do things that are unsatisfactory and unsuccessful, and ultimately cannot achieve their careers.

Author |? Kazuo inamori? Glazed cloud translation

Source |? 165438+20061Speech at new york Shengheshu Regular Meeting on October 26th.

Reference book | twelve management articles? CITIC Publishing House? publish