A brand is often accompanied by the story and growth behind the brand. For example, when we buy soy sauce, the first thing that comes to mind is seafood soy sauce. We choose the brand first when buying milk, or Mengniu or Yili with good reputation.
Although Feng Bing is a regional soda brand in Xi 'an, it has maintained its own unique taste and flavor for many years, occupying a seasonal place in the local area and being deeply loved by local people, so there is a certain market, and there is demand when there is a market.
Today's ice-peak soda and cold noodles with Chinese hamburger have become the standard of Sanqin package, and every Xi person must buy soda in summer.
I'm Xiao Yang. Speaking of Xi 'an's ice peak soda, it is a childhood memory. Ice peak soda was born in 1953, nearly 70 years ago. For us, Coke and Sprite are giant drinks in the world, but Feng Bing is definitely the best-selling carbonated drink in Xi 'an market. The 200ml glass bottle packaging has witnessed the growth of many people in Xi 'an.
When I was a child, my toy was made of iron pieces made of bricks on the bottle cap of Feng Bing. When I was a child, in the summer, when I went to my children's house to play, my grandmother always took out two bottles of ice peaks from the blue box. We each had one bottle, sweating like a pig, and took a bite at the ice peak, which was the children's happy event. The appearance of the ice peak has never changed. The words "slender glass bottle" and "simple ice peak" still exist, and even the height of each bottle is different.
When young people from Xi 'an entered the noodle restaurant, the first sentence was: "Boss, a bowl of oil-sprinkled noodles, a bottle of ice peak, ice peak". Eating noodles comes standard with ice peaks, steamed buns come standard with ice peaks, and Sanqin set meal is even more indispensable.
Perhaps you will be curious, what is the magic of this soda that looks like Fanta? Bing Feng is not as angry, sweet and exciting as Fanta Cola. For Xi people, the taste of Feng Bing is printed in the mouth, the most familiar taste.
Barbecue stalls are inseparable from two kings, one is nine degrees and the other is an ice peak. If you can't drink, touch it with an ice peak. If you eat half a piece of wine, the ice bottle on the table may be full!
In fact, the ice peak is a habit, just like eating Chili noodles. The ice peak carries the development of the city and the memory of children. Ice peak soda, drink him since I was a child.
Feng Bing soda is a unique scenery on the dining table of Xi people. It is a well-known carbonated beverage brand in Xi 'an, and everyone knows it in Xi 'an. Many people drink from childhood and drink from generation to generation! Walking on the street of Xi 'an, no matter at noon or at night, whether it is bottled or canned, there is always a Xi 'an person who has a special liking for it! I love Feng Bing soda more than all carbonated drinks such as cola. It's not that Xi people really can't understand happiness everywhere!
Xi people eat out. No matter how big or small, people still can't sit still. "Boss, let's be a vegetarian." There is nothing wrong with eating noodles and drinking.
Sanqin set meal: cold rice noodles, Chinese hamburger, ice peak, too many!
Cold rice noodles (must be rice skin, preferably from Qin Zhen), Chinese hamburger (preferably with wax sauce), and ice peak (preferably bottled, even without canned food).
I don't know who put these three things first when and where. Now as long as you go to eat cold noodles, you must order Bingfeng Chinese hamburger. Some people affectionately call it Sanqin set meal, which has been enduring for a long time, and no one can shake its position in the C section of the Ann Cuisine Session! Cold rice noodles are hot and sour, and the meat flavor of meat buns is just right. It's really embarrassing to clear your mouth with an ice peak!
Bingfeng mutton bread in soup, a bite of steamed bread, a bite of sugar and garlic, an ice peak, don't be too comfortable, say ""very embarrassed.
Mutton bread in soup with garlic sauce, coriander, sugar and garlic. Take a sip, eat two or three bites and have an ice peak, and the whole body seems to be transparent.
Bingfengre casserole
Every time my daughter-in-law urges me to eat casserole. Daughter-in-law is eating a casserole, and I am drinking ice peaks on the opposite side. I couldn't bear to stop and fan it with my little hand, which was funny and distressed. Now, I go to a casserole shop in a village in Xi 'an alone from time to time.
The collection of all series products of Feng Bing Su Da family.
For us Xi people, Feng Bing is a national brand that has soaked the feelings of generations of Xi people. In Xi' an market, there are almost no advertisements and propaganda, but many Xi' an people will always remember the earliest advertisement of "Ice Peak", "Drink since childhood!" This has also become an important reason why many people in Xi 'an and even Shaanxi unswervingly choose "Ice Peak".
Ice peak soda bottle production line
From the earliest bottle of 20 cents, the bottle deposit is 8 cents, to a bottle of 2 yuan in 20 14, the packaging and taste of this bottle of beverage have hardly changed. Local people who come home from other places always drink a bottle of "Ice Peak", which has become a local complex and Shaanxi culture.
I have been to many cities, eaten a lot of delicious food, drank the Arctic Ocean in Beijing, Shanhaiguan in Tianjin, Shashi in Asia in Guangzhou and Taigang soda in Taiyuan. All cokes stand aside, but frozen soda is my favorite, and no one can replace it on my forehead!
In essence, these sodas are all similar in formula, but they just can't taste in their hearts. Every time they go back to Shaanxi and leave xi 'an, they will take a few bottles of canned ice peaks and have a few drinks. This is homesickness!
Ice peak is the memory of Xi people. Mutton paomo and bingfeng. The best memories of vagrants in foreign countries
Four words, good quality and low price.
Sanqin set meal: Chinese hamburger, cold rice noodles and ice peak.
Advertising slogan of Feng Bing soda: Drink since childhood! This is the memory of many people's childhood, and time is changing. However, the taste of Feng Bing soda water for decades is also a special drink that we Xi people can't eat without barbecue and night market.