Nike originated from 1962 and was initiated by phil knight. At that time, it was called Blue Ribbon Sports, and it was officially renamed Nike in the 1970s. 1980 occupies about 50% of the US market share, and initially surpassed Adidas to sit at the top of the US sports shoes industry. Since then, Nike began to implement aggressive marketing activities, signed top athletes, and created the slogan of "Just Do It" R. In early 2009, the Edison Chen brand Clot and the new red China sneaker Clot×Nike AIR FORCE 1 jointly signed by Nike were snapped up as soon as they were listed in Shanghai. In America, as many as 70% teenagers dream of owning a pair of Nike shoes.
Nike shoes produced by Nike brand companies mainly include sports shoes, board shoes, casual shoes, running shoes, tennis shoes and canvas shoes. It is the largest sporting goods brand in the world at present. The main feature and identification method of Nike shoes is that there is a hook sign on the side of the shoe body. 1978 Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.