Sinopharm's consistent core values are "responsibility, innovation, compliance, efficiency and enjoyment", and it constantly innovates and explores, actively participates in urban development and construction, and actively participates in the practice of medical reform in Shenzhen. In 20 18, the sales scale exceeded 50 billion yuan, and the business performance and brand strength were greatly improved.

Sinopharm Group attaches great importance to the construction of corporate culture. After years of accumulation and precipitation, it has gradually formed a unique corporate culture and brand image of Sinopharm. 1998 introduced the enterprise CI system at the beginning of its establishment, completely unified the logo image of the group, took "caring for life and health" as the enterprise concept, and fulfilled the political, economic and social responsibilities of the central pharmaceutical enterprises.

corporate image

Structure: LOGO adopts the upper part of the Chinese character "Hao", which simplifies the formation of surging water ripples, implying the water-like mind and realm of Sinopharm Group, humility and tolerance; LOGO+ is a combination of Chinese and English, and the overall structure is "good", which means "good as water".

Color: green, blue and lake blue are matched, and green space, blue sky and sea are organically integrated, which means that the three systems of business, scientific research and industry of Sinopharm Group are in harmony and common prosperity.