Shopping Mall Activity Planning Scheme 1 I. Activity Background
1, the xx anniversary of the establishment of Haikou A Electric Appliance Co., Ltd., in order to better prove the strength of Haikou A, convey the business philosophy of Haikou A and enhance the brand image of the enterprise, it is imperative to carry out all-round promotional activities.
2. The direct competitor Haowan used a lot of money (whether in TV advertisements, newspapers or leaflets) to fight back; Gome wants to open in New South China around the Spring Festival; Under the big environment, Gome, Suning, Yongle and other electrical chain predators are devouring the secondary and tertiary markets, and the fierce battle in the home appliance industry is getting worse.
3. In order to reduce the' negative impact' caused by the relocation of Hangqing Store of Haikou A Electric Appliance Co., Ltd., vigorously publicize the successful signing of Boluo Store.
4. The traditional Spring Festival in China is a good opportunity for a long vacation, strong spending power, stimulating commodity consumption and brand promotion.
To sum up, we should make full use of the above opportunities, integrate resources most reasonably, and carry out a series of promotional activities with a long time span in a planned and strategic way to drive economic growth and realize the synchronous promotion of brand image and commodity sales.
Second, the theme and ideas of the activity
1, activity theme
During the Spring Festival, the activity slogan: Honesty, Nineteen Brilliant; All the shops are celebrating and all the ceremonies are held here. (specific time: February1-February 7)
During the Spring Festival, the slogan: Chinese New Year, one yuan household appliances shocked the whole city and challenged the price limit. (specific time: February 3-February 10)
2. Activity idea: Make full use of the two opportunities, and directly let consumers get "gifts" and "benefits" through a series of promotional means such as special rewards, gift package delivery, and one-yuan special machine sales, so as to increase the company's commodity sales and show the glorious history of Haikou A.
3. Activity time: February1-February 7.
Three. Location:
Haikou Jiage Chain Store (including Guo Mao Branch)
Fourth, the activity organization:
Chief Supervisor: Chief Responsible Department: Sales Management Department, Purchasing Department, and Head of each branch: store managers of each branch (Chief Supervisor: Sales Management Department, Purchasing Department)
Verb (abbreviation of verb) Activity content and arrangement:
1, the specialty products of all branches should be kept above 80%, and the specialty products are mainly located in.
A, large inventory, urgent need to deal with goods.
B, other merchants mainly promote goods and public sensitive models.
C. Our company mainly sells goods.
D, manufacturers specify special prices.
See the sales positioning table issued by the commodity department for specific special offers and sales positioning, which requires a certain gap between the special offer and the original price.
2, come and deliver (Happy Spring Festival, care for health, 1000 bags of water dispenser detergent to share with you)
Shopping mall activity planning scheme 21. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August16-August 20th
Third, publicize the agenda.
20xx August15-August 20th
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: August1June-August 20th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1 lover balloon collision
Make 100-20xx balloons for Valentine's Day atmosphere layout and store shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.