Adidas is a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Olacher, Hertzog, near Nuremberg in 1920. 1949 August 18 was registered under the name of Adidas. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas. Adidas consists of the nickname (Adi) and the first three letters of the surname (Dassler) of the founder Adolf Dassler.
From the beginning, Adidas took product innovation as its driving force. Adolf Dassler is a pioneer of many technological breakthroughs, and * * * has obtained more than 700 patents. In Adidas, the world's first pair of skates, the first pair of multi-button shoes and the first pair of rubber-cast football spikes were born ... Especially Adidas' screw-in spikes are a very revolutionary concept, and people even think that they have made great contributions to the German football team's 1954 World Cup.
Young Dassler is in a shoe factory.
Especially in the Dassler family, Horst Dassler, the eldest son of Adi Dassler, has an extraordinary marketing talent. He pioneered the establishment of a "pyramid" promotion model for Adidas brand, and took the lead in intuitively linking Adidas sporting goods with athletes, sports teams, large-scale competitions and related sports activities. Under his advocacy, Adidas became the first company to give free sports shoes to excellent athletes, and also the first company to sign a long-term contract with sports teams to provide sports shoes and socks, so that people can see excellent athletes wearing Adidas' new products in many world-class competitions. The most memorable event was 1956 Melbourne Olympic Games, when Adidas launched its subsidiary brand "Melbourne" and improved multi-button sports shoes. That year, players wearing Adidas sporting goods broke 33 records and won 72 gold medals.
Adi Dassler is as important to Adidas as phil knight is to Nike, but his influence always exceeds the latter. He is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology and quality and is keen on innovation. He listens to the athletes.
Opinions, personally participate in track and field competitions, sit on the bench and analyze their own needs for sports shoes with the team members. "Function first" is the company's main theme, and "Give the best to athletes" has become the company's slogan. Adidas, a sports brand with a history of nearly a hundred years, shares the same fate with New China. Since its birth in the 1920s, it has been standing in the brand camp of world sporting goods as a "leader" and constantly enjoying the joy of success. In other words, such an excellent sports brand has not only made outstanding contributions to the world sports cause, but also showed more splendid development of the world sports industry economy and sporting goods industry under his innovation and guidance.