If beauty salons only rely on discounts and gifts to promote sales, it is definitely not possible. When the seasons change, the launch of new products and projects has become the mainstay of beauty salons. Beauty salons should not blindly promote new products and projects, but carefully examine the effects of the products. The most important thing for beauty salons to promote sales is to have their own unique ideas and professional knowledge, so as to impress and convince customers. Then, according to each customer's situation, choose the most suitable products for them and tailor the best beauty program. If beauty salons really want to win customers, they will ultimately depend on the effect and service quality. Don't treat customers as gods, be friends, treat customers as friends, you will definitely not harm your friends, and you will definitely tell your friends good things. The products, services and effects of beauty salons are the key to attracting customers. If your product is invalid and not suitable for customers, and your service is not in place, customers will not choose you. People who love beauty are not stingy with their money. The price is for reference only, and the most important thing is value for money. Hardware environment, beauty technology and service are the three elements of a beauty salon. Generally speaking, the first two factors have not changed much, and there are not many temporary improvements. Only the service can constantly bring forth the old and bring forth the new, and can be updated and improved quickly. Service is a powerful weapon for beauty salons to compete. With the improvement of people's living standards and the change of life concepts, the requirements for services are getting higher and higher. Good products and good services are added value. In sales promotion, sincere service is the most important. Careful service can bring good mood to customers, and it will soon be recognized by customers. Treating every customer with integrity will make customers relaxed and beautiful and build mutual trust. Fourth, do a good job in experience promotion and give customers the most authentic feelings. Since the promotion activities began a few years ago, hundreds of promotion methods have been popular in the beauty market, and customers hardly believe them. Faced with the promotion of beauty salons, some customers' first reaction is "they must want to trick me into spending more money" and strongly oppose it. In the face of customers' rejection, beauty salons can let customers experience it personally and really feel the changes these products bring to the skin, thus attracting customers. The promotion of beauty salons can effectively stimulate customers. Free trial experience is one of the most common ways to promote beauty salons. Some beauty salons cheat customers under the banner of free trial experience. After being cheated, customers will remain extremely vigilant and no longer trust beauty salons. Experience promotion has a strong vitality. Doing experience promotion activities can always enhance the brand effect and make the experience of product functions more comprehensive and real. As long as beauty salons can face customers with a true and frank attitude and serve customers with professional knowledge and technology, they can regain the trust and friendship of customers. Fifth, do a good job of customer introduction: let old customers introduce new customers. The beautician's meticulous service touched the customers, and the beautician used various marketing methods to make the old customers willing; The second is to make old customers willing to help by giving some benefits skillfully; Third, let the old customers feel the real discount, and let the old customers be willing to bring friends or introduce them. Beauty salons can also focus on "cultivating" those high-quality customers, because these high-quality customers have a wide network of contacts, and by providing them with a share of benefits, they can be prompted to introduce new customers. In short, if beauty salons want to attract more customers, the key lies in the continuous improvement of their own services.