From an economic point of view, there is no relationship between enterprises and customers, because enterprises create value for customers with commodities as the carrier, and customers exchange this value with money, and there is no relationship between man and God.

Moreover, customers don't need a devout believer. What they need is someone who can provide them with a solution to the problem. If it is an individual or an organization, they will be willing to pay for the customer and will not treat the customer as a god. On the contrary, if the products provided are not what customers need, even if they burn incense and kowtow, consumers will not look at devout believers.

Moreover, what enterprises are facing now is a fact: even if customers are regarded as gods, they will not get higher customer satisfaction and loyalty, and even spoiled customers will be willful, often lose their temper, embarrass enterprises, and make them busy, but they still can't get the good of customers. With the diversity of social structure, economic situation and ideology and culture, the structure, characteristics and ideas of customers have also become diverse and complex. At this time, it seems that we should take off the halo of God on the customer's head and redefine the customer's identity with the eyes of discovery.