The International Cooperative Alliance issued the following statement on the definition, values and principles of cooperatives:
Definition of cooperative: A cooperative is an autonomous association in which people voluntarily unite to meet their common economic, social and cultural needs and ideals through enterprises jointly owned and democratically controlled by them.
The value of cooperatives: cooperatives are based on self-help, self-discipline, democracy, equality, fairness and unity. According to the founder's tradition, cooperative members believe in the moral values of honesty, openness, social responsibility and caring for others.
Principle of cooperation: voluntary and open membership; Democratic management of members; Economic participation of members; Autonomy and independence; Education, training and information; Cooperation between cooperatives; Care about community undertakings.
From the above statement, we can see that the essence of cooperative culture is democracy and mutual assistance. Therefore, the goal of cooperative culture management is to advocate and create a democratic management, mutual help and friendship, healthy and harmonious spiritual atmosphere within the organization.
At the operational level of cooperative culture construction, we can learn from the methods of enterprise culture construction and pay attention to three basic requirements: the methods of organizational culture construction should be concrete and operable, the effect of organizational culture construction should be measurable, and all participants in organizational culture construction should be cooperative members. In the process of cooperative culture construction, the most important thing is to refine and design the organizational spirit of cooperatives, which can be a slogan or a symbol. This spirit should make every member of the cooperative have positive and concrete associations, feel strong incentives and have a broad sense of identity.
When refining and designing organizational culture, you can do this:
The first step is to find out 10 people in the cooperative who participated in the whole process from entrepreneurship to development, and let them each tell three stories: What do you think is the most important thing for the development of the organization during the process of entrepreneurship? What is your most unforgettable thing? What moved you the most? Then let's talk about three more people: who do you think has contributed the most to the organization? What is the most precious spirit of this person? What inspired you the most? There will be a special person to record what everyone says.
The second step is to sort out the stories with the highest repetition rate and make preliminary processing to form a complete story.
The third step is to find the 10 members who just came to the cooperative and tell them the arranged stories. Then ask them: Have you heard this story? What is your deepest feeling after listening to it? Which plot is the most touching and unforgettable? What spirit does this story embody? What words are used to express your feelings? Record their answers.
The fourth step is to gather experts and the management of the cooperative to study and process the recorded contents, extract the words that represent the story spirit with the highest usage rate, and form the organizational spirit or concept of the cooperative after processing these words.
The fifth step, according to the extracted core words, re-adapt the story, create literature on the premise of respecting the facts, and concentrate on writing the cooperative's own story that reflects the core words. For example, extract the word "struggle" and tell a story around it, or use a story to interpret the words "innovation" and "unity" in series.
Of course, the construction of cooperative culture should also proceed from the principles of cooperatives themselves, which can reflect the basic principles and concepts of cooperatives, such as "mutual assistance", "democracy" and "cooperation". At the same time, we should design and analyze the industry and competitors from the future, locate our own development goals, find the gap between the present situation and the goals, and then find a spirit and concept to guide the cooperatives to gradually narrow this gap and keep moving forward to the development goals.
After the establishment of the organizational culture of cooperatives, to further promote and deepen this organizational culture, the following work should be done: First, all cooperative members should be trained in organizational culture, and the spirit, ideas and stories of cooperative organizational culture should be fully explained to each member so that each member can remember and understand it. The second is to establish and cultivate typical figures. After publicity and training, some people can directly identify with and accept this concept of organizational culture, and take it as a guide to make concrete actions. This is the backbone member of the cooperative. At this time, the cooperative will set this part of the backbone members as role models, give full play to its demonstration effect, and further visualize and concretize the organizational concept, thus driving more people to understand and agree with this cultural concept. With the development of production and business activities, the cultural patterns accumulated by cooperatives will gradually increase, and members' understanding of cooperative ideas will gradually deepen; More importantly, in order to set up more models, the cooperative itself will take the initiative to deal with specific incidents according to the requirements of the concept, and use the core concept of the cooperative to guide all the work, so that the influence of the concept of organizational culture on behavior can really be brought into play, and the construction of organizational culture can be integrated with production and business activities. Third, based on the concept of cooperative culture, the management system is formulated. Through the system, cooperative members can adopt behaviors consistent with cooperative cultural ideas and values, so that this culture can be internalized and deepened, and eventually become each cooperative's own ideas and values.