Changan's mission: to lead automobile civilization and benefit human life. Changan's vision: to build a world-class automobile enterprise Changan's values: customer first, employee-oriented, honest and dedicated, and constantly improve Changan's spirit: self-criticism, passionate innovation, scientific rationality, and courage to contribute to Changan's principles: strategic foresight, market traction, technology-driven cost, and lead all employees to participate in efficient implementation.