Enterprise inspirational songs are sung internally, so employees can understand the development concept of the enterprise, further understand the information of their own enterprises, and strengthen their understanding of their own enterprises, so as to love their work, their own companies and their own enterprises more. The creation of inspirational songs in enterprises mainly embodies the spirit of enterprises, and the lyrics show the ethos, characteristics and business philosophy of enterprises, which can show the elegance of enterprises. Songs meet the basic requirements of beautiful music and are full of enterprise characteristics, including industry characteristics, historical characteristics and regional characteristics of enterprises.
In addition, enterprise inspirational songs are easy to learn and sing, catchy and distinctive in the times. In short, to create an inspirational corporate inspirational song is to go deep into the corporate cultural atmosphere, understand the nature and characteristics of the enterprise, and integrate it into the lyrics of the corporate inspirational song. What is inspirational? Inspirational motivation is a process of adjusting people's mentality to adapt to the environment, stimulate their enthusiasm for life or work and promote their work. Therefore, the production of enterprise inspirational songs should stimulate the enthusiasm of employees in their daily lives and work, so as to achieve their enterprising spirit in their careers. With this goal, the pace of creation can keep up, and according to this goal, many excellent inspirational songs can be produced, which are not only inspirational. In today's 2 1 century, everything pays attention to rapid development. It is a difficult course to develop rapidly without being eliminated. For example, inspirational songs of enterprises are aimed at this goal and contribute to the development of enterprises. There are also many companies or individual studios doing the business of making inspirational songs for enterprises in China, and most of these companies are entertainment companies engaged in music production, artist packaging and performing arts. In fact, when refining corporate culture, professionalism is not high, and most of the creations will refine and piece together the materials provided by enterprises, and finally become so-called lyric works; In addition, such companies or studios are not professional in establishing and systematizing corporate culture, because their businesses are various, and no team can explore and create corporate culture professionally.
At present, the only institution specializing in the research and establishment of corporate culture system and the creation and production of corporate brand music in China is "han sheng Brand Song Research Center (han sheng Media)", which has its own unique guiding theory in the field of corporate inspirational song culture, and was established by several media companies with the support of the Ministry of Culture (China Brand Science Management Institute). However, in the field of enterprise inspirational song culture development, only one practical promotion is far from enough. Enterprise inspirational songs are an important factor of enterprise culture and intangible cultural assets in enterprise assets. It belongs to the enterprise's investment in its future and reflects the current development situation, thinking and core values of the enterprise. Enterprise inspirational songs are a kind of spiritual strength of enterprises. It is an indispensable part of enterprise development to unite the appeal of employees and create a cultural concept with enterprise characteristics.
An excellent corporate inspirational song can create a more distinctive and effective corporate culture. Enterprise inspirational songs play an important role in the development of enterprises. From an enterprise inspirational song, we can see the cultural concept and spiritual outlook of the enterprise. An inspirational enterprise song will be the spur and supervisor of the enterprise's forward development, and it will always remind all the leading employees of the enterprise to work hard for the goal and be fearless. Enterprise inspirational song creation is to dissolve the culture, concept, purpose and core values of the enterprise, reflect the development status and spiritual pursuit of the enterprise, and reflect the spiritual outlook of the enterprise. The birth of enterprise inspirational songs includes creation, singing and recording. The contents of the lyrics show the ethos, characteristics and business philosophy of the enterprise, and fully show the elegance of the enterprise. Enterprise inspirational songs can also vividly show the soft and hard environment such as the history, culture, environment, location, products, purposes, ideas, slogans, logos, achievements and goals of the enterprise to the audience; It can expand the influence of enterprises, display the charm of enterprises and the personality charm of entrepreneurs, further expand the visibility of enterprises, establish a better corporate image, create a good external development environment and enhance comprehensive competitiveness.
A good theme song of an enterprise can improve the morale of employees, increase the cohesion of the enterprise, enhance the team consciousness of employees, and let employees find a sense of belonging in the enterprise, so as to forge ahead bravely for the development of the enterprise more practically and diligently. Enterprise inspirational songs are just like our school songs when we were at school. I still remember when I was a child, every time I raised the national flag on Monday, everyone sang the school song together, and I felt a sense of pride and intimacy in my heart. The same is true of corporate inspirational songs. Whenever employees sing, they will have a sense of pride and belonging. They regard the enterprise as their career, the company as their home and their colleagues as their relatives. In this way, the cohesion of the enterprise is self-evident, and all employees will unite together, like a stone that cannot be hit, sharing weal and woe with the enterprise and * * *. Enterprise inspirational songs vividly show employees' mental outlook, further promote enterprise spirit and excellent culture, and reflect employees' deep feelings and expectations for the enterprise. On the other hand, it also reflects that enterprise inspirational songs are an invisible force of enterprises, which can unite the hearts of employees and form a strong cohesion and centripetal force between enterprise managers and employees.
Therefore, corporate inspirational songs are intangible assets of corporate culture. Although they are invisible, their influence is unpredictable. Enterprise inspirational songs, that is, company songs, can not only inspire employees' spirit, stimulate employees' fighting spirit, enhance enterprise cohesion, but also show enterprise vitality and enhance enterprise brand image externally, which is an indispensable part of enterprise culture construction.