It will be held in Guangzhou, China from 20101012 to 27, and Guangzhou is the second city in China to win the right to host the Asian Games. Beijing held the 1 1 Asian Games in 1990. There will be 42 events in the Guangzhou Asian Games, the largest in the history of the Asian Games. After the Asian Games, Guangzhou will hold the 10th Asian Games for the Disabled.
Brief introduction of Guangzhou Asian Games
In March 2004, four cities bid for the Asian Games: Guangzhou, Kuala Lumpur, Seoul and Amman. However, after that, the other three bidding cities decided to withdraw from the competition. On July 1 day, 2004, OCA announced that Guangzhou was awarded the right to host the 16 Asian Games. The emblem of Guangzhou Asian Games was grandly unveiled at Zhongshan Memorial Hall in Guangzhou on June 165438+ 10/7, 2006. The emblem with Guangzhou symbol-"Wuyang Statue" as the main outline became the emblem of Guangzhou Asian Games in 20 10. In addition to the 28 Olympic events, there are 14 official non-Olympic events in this Asian Games, including the newly added traditional China events such as Go, Wushu, Dragon Boat, Rattan Ball and Cricket. Guangzhou will build 12 stadiums on the basis of the existing 58 stadiums to meet the needs of this intercontinental large-scale sports meeting. The main venues are: Guangzhou Olympic Sports Center, Guangzhou tianhe sports center and Guangzhou Gymnasium. The main project of the Asian Games Village (Media Village, Athletes Village and Technical Officials Village) located in Guangzhou New Town started in May 2008 and is expected to be completed in April 20 10. In 20 10, there were three co-hosting cities in Guangzhou Asian Games, namely Dongguan, Foshan and Shanwei, which produced 15 bronze medals, 14 silver medals and 14 gold medals respectively. 20 10 The opening and closing ceremonies of Guangzhou Asian Games will be held in Haixinsha Island, Guangzhou.
The emblem and concept of Guangzhou Asian Games
On June 26th, 2006, the Organizing Committee of the 6th Asian Games held a ceremony to release the emblem of the 20th Asian Games at Zhongshan Memorial Hall in Guangzhou. The emblem of Guangzhou, a symbol of "Yangcheng" designed by Guangzhou designer Zhang Qiang, became the emblem of the 20 10 Guangzhou Asian Games. The emblem is designed with soft and rising lines, forming the outline of Wuyang, which looks like a torch. The composition is abstract and concrete, smart and elegant, yet steady, which symbolizes that the flame of the Asian Games will burn and never go out. It not only embodies the symbol of Guangzhou, but also expresses the good wishes of the people of Guangzhou, and shows the dynamic nature of the Games. The emblem consists of six elements: 1. The burning sun ii. Four runways. The symbol of Wuyang 4. The runway and Wuyang are combined into a burning torch 5. 16 Asian Games English 6. Guangzhou Asian Games Concept: Passionate Olympics, Harmonious Asia.
The Secondary Symbol of Guangzhou Asian Games
Cultural, Environmental and Volunteer Signs in Cultural Activities Signs of Guangzhou Asian Games
Cantonese opera is a unique traditional opera in Lingnan. The prototype of the cultural activity logo of Guangzhou Asian Games is taken from the mask of Cantonese opera. The logo vividly interprets the flying spirit and touching moment of Hua Dan's chanting, and has a strong Lingnan charm and distinctive artistic characteristics. The logo design symbolizes that the Guangzhou Asian Games will welcome guests from all over the world with an open attitude, and expresses that the Guangzhou Asian Games will not only become a grand gathering of Asian multicultural exchanges, but also show unique and wonderful Lingnan cultural activities for domestic and foreign guests.
environmental mark
The originality of the environmental logo of Guangzhou Asian Games comes from the following aspects: sports make human beings grow healthily and become stronger; Environmental protection concept, sustainable development of the earth, endless life. The logo is shaped like a bright smiling face, which connects the feelings between man and nature with a smile. Arc is the symbol of the earth. Smiling faces, green leaves and the earth are integrated, expressing a vibrant, happy and harmonious world and conveying the idea of advocating green environmental protection in hosting the Guangzhou Asian Games.
Volunteer sign
"Come together, more exciting!" This slogan is a call to all volunteers who want to participate in and serve the Asian Games. The volunteer logo of Guangzhou Asian Games is the image display of volunteer slogan. The logo combines the "love" that is willing to contribute with the "action" that is not afraid of hardship, emphasizing "more action with heart"; Logo design combines "heart and foot". The red heart is a symbol of volunteers' simple smile and sincere service. And the foot below the heart represents the actual action. Volunteer logo arouses people's hearts, represents the excellent service and friendly actions of volunteers, and is full of strong appeal, calling on everyone to hold a more wonderful Asian Games together.
[Edit this paragraph] Guangzhou Asian Games mascot
Guangzhou Asian Games has five mascots, which is the largest number in previous Asian Games. "Wuyang" is the most famous symbol of Guangzhou, with five mascots-Leyangyangyangyang as mascots, which fully embodies the historical background, spiritual outlook and cultural charm of the host country and city. These five sheep have a name similar to the mascot of Beijing Olympic Games "Welcome to Beijing". Their images are five fashionable sheep named A Xiang, Ahe, Aru, A Yi and Yang Le, which together are "peaceful and happy sheep", expressing that the Guangzhou Asian Games will bring "auspiciousness, harmony, happiness, perfection and harmony" to Asian people. "A Xiang" is a handsome, sincere and brave lamb, the blue of the Olympic rings, symbolizing the flowing Pearl River, and representing the peaceful and friendly character and broad and tolerant mind of the people of Guangzhou. Pearl River water, China heart, Asian affection, let love and smile spread eternal peace and friendship. "Ahe" is a simple, humble, calm and firm lamb, colored as black in the Olympic rings, symbolizing the long history of Lingnan culture and the profound historical and cultural accumulation of the ancient city of thousands of years. Guangzhou people who are determined to forge ahead are carrying forward the Lingnan spirit of pragmatism, compatibility and openness, and interpreting the legend of the new Wuyang with wisdom and sweat. Aru is a beautiful, fashionable, intelligent and enthusiastic lamb, which is the red in the Olympic rings and symbolizes the city flower kapok in Guangzhou. Splendid Flower City witnessed another grand event. On behalf of this heroic city, the people of Guangzhou have devoted themselves to the preparatory process of the Asian Games with full enthusiasm and abundant energy, showing their sense of movement and vitality. "Auntie" is a naughty, lovely, lively and cheerful lamb, whose color is like the green in the Olympic rings. Vibrant green gives her elegant and agile temperament, symbolizing Baiyun Mountain. "Auntie" enjoys sports and life and is full of hopes and dreams for the future, which means that Guangzhou, an ancient and young city, is rejuvenating and thriving. "Le Yangyang" is a tall, handsome, sunny and confident sheep. It is the yellow of the Olympic rings, symbolizing the host city "Guangzhou" (the color of rice ears), which means harvest and joy. Expressing the success of the Asian Games will be the precious spiritual wealth of the Asian people. "Leyangyang" leads four lambs to stride forward happily, which means that the people of Guangzhou will welcome the arrival of the Asian Games with a positive, optimistic and enterprising spirit and embrace the bright future of Asia. Remarks: The mascot of the 20 10 Guangzhou Asian Games is named Leyangyang (please note that the name is not in double quotation marks), which consists of five sheep with different colors and shapes. Their names are A Xiang, Ahe, Aru, Ayi and Leyangyang (please note that the name of each sheep is in double quotation marks).
Originality comes from urban legends
The creativity of the mascot of Guangzhou Asian Games comes from the urban legend of Guangzhou. According to legend, a long time ago, Guangzhou suffered from famine for years and the people were in dire straits. One day, five immortals floated from the sky and rode five rice-eared goats to Guangzhou. The immortal gave the ear of rice to the people of Guangzhou, wishing that there would never be famine here, and five fairy sheep turned to stone and stayed in Guangzhou. Since then, Guangzhou has become the richest place in Lingnan. Thousands of years ago, the legend of "Wuyang holding the valley" made "Wuyang" the most famous symbol in Guangzhou. The story of five fairy sheep inspired countless experts and designers to set the mascot as five. From a cultural point of view, in some western countries, the number "5" has extraordinary and perfect significance. In the traditional culture of China, the number "5" is also widely used, such as the theory of Yin-Yang and Five Elements. In ancient China characters, "sheep" means "auspicious", and "auspicious" can also be written as "auspicious sheep"; China's traditional aesthetic concept is that "sheep is big" means "beauty". In the traditional culture of many Asian countries, "sheep" is also an auspicious thing, which can bring good luck to people. Therefore, the mascot of Guangzhou Asian Games is "sheep", which is accepted and loved by people of different cultures and religions in Asia. In addition, "5" is also the number of the Olympic rings, which is also the largest number of mascots in previous Asian Games.
The name of the mascot is exquisite.
Mascot is an important symbol of every sports meeting. For Guangzhou, the host city, the mascot is an important carrier of the image brand of the Asian Games. The birth of the mascot Le Yangyang is another milestone in the preparations for the Guangzhou Asian Games, which has a positive and far-reaching impact on spreading the image of the Guangzhou Asian Games and promoting the preparations for the Asian Games. It is of great significance to determine how to name five sheep as mascots. The name of the mascot not only fully expresses the good wishes of "peace, prosperity, well-being, becoming a mascot-making the sheep happy" of the Guangzhou Asian Games, but also conveys the concept of "harmony and passion" of the Asian Games.
Demystifying the creative team
Four students from Guangmei created Le Yang Yang. Among the seven designers of Mascot Music, four founders are students of Guangzhou Academy of Fine Arts, among whom are graduate students in the Department of Digital Art and Design of Guangzhou Academy of Fine Arts, and the other three-Liang, Li and Lin Zhenjun are fourth-grade students in the Department of Digital Arts of Guangzhou Academy of Fine Arts. The other three are instructors. They are Chen Xiaoqing, director and professor of digital design art department of Guangzhou Academy of Fine Arts, Li Yong, general manager of Guangzhou Jiangtong Animation Products R&D Co., Ltd., and Lai Xiaoling, designer. This team is rich in personnel structure, perfect in knowledge structure and artistic style, and reasonable in age structure and gender structure. On June 6th, 2008, the 65438 creative team entered the "secret base", and the Guangzhou Asian Games Organizing Committee organized them to carry out the closed work. The closure work is very strict. During the creative period, any communication tools, such as mobile phones, must be turned over for safekeeping, and members of the creative team can hardly contact their families. After more than three months of closed and concentrated creation, the mascot of 16 Asian Games was finally born in Guangzhou on April 28th, 2008. Chen Xiaoqing, director and professor of digital design art department of Guangzhou Academy of Fine Arts, said that the release of mascots is inseparable from the bold and rich creativity of the post-80s generation. "Li and his two classmates are young people born after 1980s. They participated in the first two national animation design competitions and won many awards. These young people are fashionable, energetic and innovative. Professor Chen Xiaoqing said: "The final release of Leyangyang is inseparable from the bold and rich creativity of young people."
short story
The Asian Games collected more mascots than the Olympic Games. By the end of the mascot collection, the organizing committee had received 8 12 entries, more than those collected for the Beijing Olympic Games. At that time, BOCOG only received more than 600 social entries. After the news of the solicitation activities was released, the solicitation of mascots for the Guangzhou Asian Games received enthusiastic support and positive response from people from all walks of life. During the solicitation process, many enthusiastic people learned about the solicitation activities by telephone, letter or official website, and expounded their views on the mascots of the Asian Games. Among the applicants, the oldest is a 77-year-old retired worker in Guangzhou, and the youngest is only 10, a primary school student in Foshan.