2. 1998, Hyundai Motor acquired Kia Motors, a brand of Hyundai Motor Group. 1997, the Asian financial turmoil triggered the Korean financial crisis, which made Kia Motors lose its ability to repay its investment, and Kia Motors entered a liquidation state. On the verge of bankruptcy, the South Korean government came forward and instructed Hyundai to acquire Kia Motors.

3. 1998, Kia Motors signed an equity transfer agreement with Hyundai Motor Company, the largest automobile company in Korea. In 2000, Hyundai Kia Motors Group and Hyundai Motor Company were jointly established. Including Hyundai Motor, Kia Motors and parts suppliers of Hyundai Motor, as well as 19 core enterprises related to the group industry. In the market, Kia and Hyundai operate independently as two companies.

Extended data

Brand culture

1. Kia's name comes from Chinese, "Qi" stands for it, and "Ya" stands for Asia. Therefore, Kia means "from the East" or "from Asia". The Chinese name, which represents the rise of Asia, just reflects Kia's mind of rising in Asia and going global.

2. The current logo of Kia Motors consists of a white oval, a red background and the bold letter "KIA". The changed logo will become a bright red oval with a red "Kia" on a white background, giving people more freshness. KIA Motors' logo is "KIA" in English, which looks like a flying eagle, symbolizing that the company is like a flying eagle.

Development history

1. According to the standards of other leading automobile manufacturers in the world, the history of Hyundai Motor Company is quite short. It can be divided into three ten-year periods, and the growth and development of the company has a main feature.

2. With the aid of post-war construction wave, Hyundai Construction Company established Hyundai Motor Company on 1967 and 12. This means that the company began to set foot in the fields of transportation and machinery industry.

The young carmaker first chose Ford's British branch as a partner, that is to say, Ford is responsible for providing Hyundai with the technology needed to produce cars and light trucks. This fruitful cooperation between the two sides has maintained a long-term close relationship between the Korean and British automobile industries.

4. However, in the early 1970s, the management of Hyundai Group made a crucial decision, that is, it no longer relied solely on the license plates of foreign models, but needed to develop self-owned modern car models.

5. Pony, the first independent model of Hyundai Motor, was finally put into production by introducing the model of GiorgioGiugiaroItalDesign design studio and drawing on the production technology of Japan and Britain. This mini-car has achieved great success in the domestic market, making Hyundai Motor the first in the domestic market for 20 consecutive years.

Car logo story

1. The symbol of Hyundai Motor Company is the oblique letter H in the ellipse. The ellipse represents the earth, and represents modern automobile, which takes the global stage and manages enterprises globally. The oblique letter H is the initials of HYUNDAI in the English of Hyundai Motor Company, and it is also a visual artistic expression of two people shaking hands, which represents the mutual trust and support between Hyundai Motor Company and customers! The ellipse not only represents the steering wheel of a car, but also can be regarded as the earth. The combination of the two means that modern cars are all over the world.

"Drive your way" in Chinese means: drive your way. This slogan reflects Hyundai Motor's willingness to meet customers' needs through continuous innovation, and its willingness to go all out to make customers and Hyundai Motor pursue self-confidence and a bright future.

Reference: Baidu Encyclopedia-Kia

Reference: Baidu Encyclopedia-Modern

Million car purchase subsidy