As of May, 20021,18, domestic Red Bull had two advertising slogans, as follows:

1, "Drink Red Bull when you are tired", the advertising slogan of Red Bull, the first brand of international functional drinks, has been playing in China for eight years.

Life is either a brave adventure or a waste of time, and your energy is beyond your imagination.

At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers to help them stay awake when working all night. "Red Bull" was very popular after it was put on the market. Sales increased his confidence, and he made the factory abroad, and the production line was uninterrupted for 24 hours. Products were in short supply and soon covered the markets of Southeast Asia, Western Europe and Northern Europe.

Advertising language dispute event

In 20 14, red bull, a functional beverage, "settled" two class action lawsuits in the United States, agreeing to pay consumers130,000 dollars in compensation to compensate consumers for the harm caused by false advertising language. The advertising slogan of Red Bull in America and Europe is "Red Bull gives you wings", but Red Bull finally admitted that "Red Bull can't give you wings" and agreed to lose money.

According to the Daily Mail, Red Bull agreed to pay a total of $654,380,300 to those who bought Red Bull drinks in the United States from June 65,438+1October 65,438+0 in 2002 to June 65,438+1October 3 in 2004. Despite agreeing to give money, a spokesman for Red Bull USA said that Red Bull had no intention of misleading consumers with advertising words.