、
Enterprise profile
The founder of Samsung Group is Li Bingzhe.
,
It is the oldest in Korean history.
、
One of the largest family consortia.
1987
After Li Bingzhe died in 1960.
,
You Sanzi Li
Jian Xi inherited power.
afterwards
,
He has worked in Waseda University in Japan and George W. Bush in the United States.
Magnificent
Li Jianxi received a higher education at the University of Washington, and he began to expand the Samsung Group.
Compulsory reform
,
In less than a short time
six
Amazing achievements have been made in the past few years.
：
Orion belt
Electronic companies have become the first-class large companies producing memory chips in the world.
1992
year
,
Samsung's storage business in Deleusme has soared.
35
%
,
reach
12
Billions of dollars
(
Biddle
Toshiba has more competitors.
6900
Ten thousand dollars
)
,
So Korea
China's total chip sales increased.
29
%
,
reach
19
Billions of dollars
. Sanxingji
The group can compete with Japanese companies in quality and delivery conditions.
,
And put pressure on prices.
Knock them down
Samsung is about
1993
In 2000, he became a chip manufacturer.
10
Qiangzhi
row
In a very short period of time
,
The fixed assets of Samsung Group have increased.
25
double；twofold
,
1992
The total annual sales amount is
100
Billions of dollars
,
pass by
happy
The magazine is listed globally.
500
The top ten enterprises ranked first.
18
place
two
、
The road to reform of Samsung Group
The rapid development of Samsung Group
,
It appeared after Li Jianxi's bold reform.
about
,
It's not too much to say this.
,
It is the reform that has promoted the current development of Samsung Group.
,
This reform
It is still in progress.
,
What is the final result?
,
People will wait and see.
1
1
Li Jianxi's Management Revolution
Li Jianxi studied abroad in his early years.
,
It is quite different from his father's strict self-discipline
individual style
Founded in Li Bingzhe, it operates Samsung Group with an iron fist.
50
A few years.
inside
,
Samsung Group has established a strict management model similar to that of Japan.
Level management system
. Before Samsung by going up one flight of stairs.
,
Li Jianxi admitted
for
,
Company executives must get rid of my late father's introverted tradition.
5 1
18-year-old Li Jianxi said
：
"
I told them
,
You can't change it except how you treat your family.
,
that
He will change everything.
"
The following is the management revolution he initiated.
1
)
Streamline government institutions
,
Transfer/delegate/transfer power to a lower level
. What major measures has Li Jianxi taken in recent years?
Move one
,
Is to take the still highly dispersed from semiconductors to ships and even sausages.
The hodgepodge of everything is compressed into electrons.
、
machine
、
Four cores of chemical finance
department
,
Each department is headed by a vice president.
The purpose of this is to divide
Correct and improve efficiency
he said
：
"
We must set a world standard in quality.
Peripheral competition
In addition to quality
,
We have no choice.
"
Perhaps the most striking thing is the change in the management style of Samsung Group.
. just as
Li Jianxi's senior assistant Chi said
：
"
We are interested in Samsung's company.
Used a standard.
. But it is absurd to do so.
,
Because we know
,
one
Chemical companies are very different from electronic subsidiaries.
,
Different tubes are needed.
Rational strategy
"
therefore
,
Now, the new vice president, everyone will have complete control.
Management and management autonomy
,
Including the appointment of senior managers.
Chi Lin Sheng said
：
"
This is three
A milestone in the management of star companies
"
so far
,
Even junior supervisors
All appointments are controlled by the president's office.
,
According to the new measures
,
Li Jianxi only
It is necessary to check the performance of vice presidents.
. He can also drive for Samsung Group by interest.
Develop new business areas
2
)
Expand one's horizons to include the whole world.
,
train employees
. A huge scale like Samsung Group.
family business
,
Over the years, it has become the main pillar of the authorities to promote economic development.
,
acquire
Have the right to enter all fields of industry and commerce at will.
,
They know everything.
The nonexistent monopoly power has attracted more and more strong opposition from all walks of life.
. Because at home
Be under fierce attack
,
At the same time, due to high labor prices
、
Uncontrollable profit
Rate and low labor cost competition from Southeast Asian countries
,
Korean corporate giant
The boss is paying more and more attention to expanding production overseas.
. The situation of overseas competitiveness is correct.
The development of an enterprise plays a decisive role.
Li Jianxi always conveys this message in his reform.
：
If you don't understand
What is considered foreign to Korean culture.
,
"Samsung is unique.
Yes, there is no strength competition. "
In order to achieve this goal
,
"training"
It became the slogan of Samsung.
,
The most sudden
It's called coming out.
"
Church of England
O
(
Senior manager
)
School "
. This school was founded in 1960.
1993
year
nine
moon
,
Designed to make all
850
Group manager accepts
six
One month's weight
New education
,3
In Korea next month
,3
Go overseas next month.
,
The latter is mainly foreign languages.
habit
Li Jianxi's religion forbids this.
Church of England
O
Students at school fly when they are abroad.
,
they
You must take a bus.
、
Travel by bus or train
,
In order to let them know what they are going to do.
The country has a deeper understanding.
Date of receipt
2004
-
0 1
-
07
Brief introduction of the author
entangled relations
new
(
1966
—
)
,
woman
,
Shenyang University of Technology School of Management Marketing Department
,
lecturer
2
three
1995-2005 Tsinghua tongfang optical disc co., ltd all rights reserved.
Another embodiment of Li Jianxi's emphasis on international experience is his practice.
three
annual
"land
Regional expert program "
Samsung group gives it every year.
celebrity
Stay enriched in the company.
three
Years or more.
On seniority, the hands are full of money.
,
And send them abroad.
. transmarine
12
individual
moon
,
Do whatever you like.
,
Nobody asked.
but
,
Li Jianxi hoped that they would return to China.
I can have a relatively detailed understanding of the language and culture of the host country.
. Back to Korea
After a few years.
,
They can go back to the country where they specialize.
,
Promote Samsung suit
Group products
As soon as this five-year plan is over,
,
Samsung group will spend
1
Billions of dollars
cultivate
2000
Young manager
Li Jianxi's most striking order is his.
"Seven to four meters.
Ok "
because
1993
year
seven
Since June
,
The chairman asked each Samsung group.
Department employees in the early hours of the morning
seven
be on duty
,4
Get off work on time
. This is for white-collar workers.
Working hours are usually in the morning.
seven
in the evening
eight
evening
,
Then there is the late-night wine contest.
For the country.
,
It's really out of tune
. but
,
Li Jianxi did this to highlight
The change he asked for.
,
raise productivity
,
Set aside time for self-study courses
. Zaixin
In the first few months of the implementation of the system.
,
He telephoned all the sales departments at random.
,
afternoon
four
If someone calls back later,
,
Will be severely reprimanded.
three
)
Li Jianxi tried to create an atmosphere.
,
Which is to make those who are a little naughty
But many people have good ideas to break through the unified framework of the company.
. In order to achieve this,
purpose
,
Samsung group allows employees to form teams freely.
"Technology Valley"
,
This is specialized.
The name of the group allowed to study any subject.
. One result is one
Benyu
four
A bestseller co-authored by young employees.
,
nomenclative
"Personal computers are my friends.
Friends "
Another achievement is the new concept of selling TV sets in Mexico.
. Design 1
television
,
At the top of the screen, it is continuously played by companies such as Coca-Cola.
Advertisements provided by these sponsors
,
Samsung group can use this as a means to compare.
Low competitor
30
%
Sell your product at the price of ….
. such
"embedded business
Advertising "
Our TV programs are sponsored by sponsors.
In addition to the above-mentioned international training
,
On average, each employee goes there three times a year.
Studying in a school run by Star Group.
16
sky
,
The learning content is mainly technical training.
,
Besides, I also studied efficient negotiation and China.
、
Politics of Japan's neighboring countries
、
economy
Structure and other courses
Samsung Group opened near Seoul.
"
Samsung human resources development
Hair center "
,
The main purpose is to train employees' basic management skills and Samsung set knowledge.
Team dedication and loyalty
In addition to training
,
Samsung group also guarantees with generous remuneration.
Workers can have a higher living standard.
,
Don't let them feel exploited.
. At Samsung
Within the group
,
The annual wage income of workers is as follows
1.
45
Ten thousand dollars
,
Various welfare allowances
have
1.
15
Ten thousand dollars
,
Relative to the per capita annual income
6500
South Korea in dollar terms,
,
three
Star group's labor remuneration is not rich.
. this is because
"Samsung spirit"
and
High salary does both.
,
Guarantee for the company
20
Unity of 10,000 employees
,
concentrated
talent
,
Greatly promoted the development of enterprises.
2
1
Industrial Transformation of Samsung Group
Li Jianxi
1987
After taking over the Samsung Group in 2004,
,
On the internal structure of the group
Made a big adjustment.
He rudely put some unimportant companies
,
Bai Ru
Commodity companies and paper mills, etc.
,
Sell to others
,
Production of simple consumer appliances
Transfer to other countries
He concentrated his funds on developing businesses with broad market prospects.
,
heavy
Point to China to manufacture high-tech products.
,
Such as the computer and aviation industries.
In the field of production
,
Samsung group is currently making full efforts to carry out technological innovation and one
Some technology-intensive industries have gained new advantages.
,
Occupy more foreign markets.
share
,
Even at the expense of manpower.
、
fund
. Li Jianxi proposed
Beyond Japan
about
slogan
,
Try to fight with Japan.
. But he also knows very well.
,
With Samsung group
And the existing manpower and technology in Korean business circles.
,
We must completely surpass in the field of electrical appliance production.
It is impossible to cross Japan.
,
Co-developed with Japan on some cutting-edge products.
Competition is still relatively realistic.
Annual sales revenue of Samsung Group
10
%
As a research,
Research and development fund
,
More than a dozen Russian scientists were hired at great expense.
,
Focus on openness
Made several promising electrical products.
1993
year
,
Samsung group investment
9.
eight
Billions of dollars
,
Second only to the richest man in the world.
Chip maker Intel is above any other company.
1993
year
Most of the expenditure is earmarked for production.
16
Megabit erase memory
tool
These can be stored
1600
The storage capacity of more than 10 thousand bits of data is equivalent to
700
Page typewriter
Samsung also plans to
seven
One billion dollars can be stored.
256
Research and Development of Megabit Future Chip
. When the international business machine
company
、
Toshiba and Siemens saw
256
Design of Megabit Chip
After ...
,
Estimated demand
six
Billions of dollars
,
I intend to cooperate with it and share the cost.
. But because
have
500
Support from Samsung Group, the parent company of US$ 100 million.
,
Samsung Electronics will be independent.
isolate
These positive investments have set some amazing milestones.
. one
One is at
1990
year
,
By demonstrating a fully operational component, Samsung Group
16
million
Bit chip
(
This is one of the first chips that can work completely.
)
And won the country.
International business machines Corp.
、
Warmly welcomed by data equipment companies and other customers.
. from
1992
It began shipping samples of these chips in 2006.
—
—
—
Advance synchronously with Japan for the first time.
Out of the latest generation of Deleusme memory.
. Samsung has become the first half of the world.
Best-selling products in sports industry
—
—
—
Deleusme's memory supply giant
,
In this project,
Samsung has made huge profits in its products.
three
1
Main development trends
While strengthening the existing business of Lee Kun-hee Samsung Group
,
Still eager
Open up a new career
The first place is the automobile industry.
. Samsung Group has reached peace with Japan.
Our Nissan Motor Company signed a technology transfer agreement.
,
Prepare to produce customers in Korea
vehicle
There are already three car manufacturers in Korea.
,
Among them, Hyundai Group is dominant.
condition
,
Daewoo and Kia
(
K
Indirect addressing
)
Can't compete with it
. Seoul
Bwring
securities
Company analyst Jin Zhong and others believe that
,
Samsung Group has the ability to become an automobile industry.
Major challenger
Li Jianxi's strategy of selling assets may turn him to automobile production.
field
On the one hand,
,
Selling the company can raise cash.
,
Enter the automobile industry evaluation
Need input
30
Billions of dollars
On the other hand,
,
He's got an enhanced Samsung suit.
The group's measures are exactly the government's reform requirements for some large enterprise groups in South Korea.
Li Jianxi's Obedience to Reform
,
The South Korean government is likely to approve this set of Samsung.
Set up an automobile industry group
three
、
knot
discuss
Reform of Samsung Group
,
It should be said that it is in line with the development of the current market.
,
exist
While seeking to expand the scale,
,
We must keep up with the pace of enterprise management.
The implementation of management is mainly achieved through people.
,
So, people's motivation becomes.
Become a top priority.
,
Topics to be developed and discussed
Through drastic reforms, Samsung Group
,
On the one hand, decentralization
,
in addition
On the one hand, training employees is regarded as the standard to enhance enterprise value.
,
Involve employees.
The enthusiasm of enterprises has improved.
,
It also further enhances the market cohesion of Samsung Group.
strong
Therefore, enterprises are in the process of their development.
,
We must attach importance to the development of enterprises.
、
war
Minor target
、
The Relationship between Incentive and Utilization of Human Resources
,
Only will.
They are organically coordinated.
,
In order to give full play to the maximum potential of enterprises.