1. At present, the concentration of the pharmaceutical market in China is not high. Enterprises are facing a sinister competitive environment, and it is also a rare opportunity for industry integration. In this situation, enterprises must gradually promote the development of OTC market to ensure an invincible position.
Second, no matter how good the strategy is, sufficient working capital is prepared. If no one knows, it is also zero. Therefore, it is necessary to build momentum before launching and let the dealers know. The more you know, the better.
Third, it is impossible to do OTC market without advertisements, but it is absolutely impossible to have advertisements alone. Therefore, it is necessary to establish an enterprise's own marketing team. This prerequisite is more important than advertising for enterprises that start the OTC market newly. Without proper manpower preparation, off-site operation is empty talk. It is necessary to make proper use of industry media to convey the overall concept of enterprises more widely. The media that create momentum in the industry must be targeted and accurately grasp the psychology of dealers, rather than general empty slogans.
4. Compared with the whole OTC market, the scale and ability of the enterprise team are still limited, and it is impossible for enterprises to blossom everywhere when developing the OTC market. Of course, enterprises can't be willing to stay in a corner. When enterprises have enough OTC market and have a good life, they will be sought after by medical logistics providers in central cities. At that time, enterprises have mastered the strategic initiative, and the initiative of value chain management is in their own hands.
Five, the enterprise should send capable business personnel to visit the dealers one by one, so that the business personnel can fully understand the product characteristics, business determination, marketing methods, channel interest chain setting, capital preparation and so on. The more sufficient communication in the early stage, the better the meeting effect. Facing the increasingly fierce OTC market competition, enterprises should make full psychological preparations. Pharmaceutical enterprises should first have enough confidence, and then capital investment, as well as accurate grasp and strong implementation of the entire OTC marketing process.